Report: ALDI Still Killing It In Aussie Supermarket War

Report: ALDI Still Killing It In Aussie Supermarket War
SHARE
THIS



ALDI’s share of Australia’s $90 billion supermarket budget continues to grow at the expense of Coles and Woolies a new report by research firm Roy Morgan has revealed.

The research shows Australia’s grocery buyers spent $90.3 billion at supermarkets during the 12 months to March 2017. Of that, $32.2 billion was spent at Woolworths (35.7 per cent of the market, down from 36.3 per cent in the year to September 2016) and $30 billion at Coles (33.2 percent, unchanged).

ALDI claimed $11.9 billion of grocery buyers’ expenditure during the year (13.2 per cent, up from 12.5 per cent), stretching its lead over IGA which fell to $8.4 billion (9.3 per cent, down from 9.8 percent).

The combined share of other supermarkets rose from 8.1 percent to 8.6 percent, or $7.8 billion.

Shares of the $90.3 billion spent at Supermarkets in 12 months to March 2017

7234b

Commenting on the report, Roy Morgan CEO Michele Levine said: “With over $90 billion a year spent at supermarkets, every 0.1 percentage point change in market share is equal to nearly a hundred million dollars in gross revenue lost or gained.

“With German discount chain Lidl and its big box ‘hypermarket’ parent Kaufland, as well as Amazon Fresh, all rumoured to be setting up shop in Australia this year, supermarkets need to a firm grasp of their market shares, and strengths and weakness in different grocery categories and between different types of consumers.

“The latest research shows ALDI has again hit a new high and cemented its third spot ahead of IGA. Meanwhile Coles in now just 2.5 percentage points behind Woolworths, having narrowed the gap from eight percent over the last few years.

“ALDI’s growth in market share reflects its continued strong performance in delivering customer satisfaction. In 2016, ALDI won its fourth consecutive Roy Morgan Customer Satisfaction Award for Supermarket of the Year. The latest data shows Aldi retains the lead among the Big Four supermarket chains, satisfying over 90 per cent of its customers overall, with—perhaps surprisingly—particular strength in meat and fresh fruit and vegetables, as well as the general merchandise which is a distinguishing feature against competitors.

“Also, as Roy Morgan revealed in March, ALDI is now the country’s most-read supermarket catalogue, with 5.1 million Australians having a look-see about its special offers in an average week. With industry-leading satisfaction and catalogue reach, we would expect Aldi’s market share to continue to climb. Coles, Woolworths and IGA, as well as smaller chains, will need to work to safeguard their shares against an ascendant Aldi and any new game-changing arrivals.”

Please login with linkedin to comment

DDB Group Australia Jamie Oliver Thinktank Social UM Melbourne

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.