oOh!media has landed Renault as a sponsor for its content partnership with Broadsheet.
The three companies sorted a multi-format and multi-channel deal after negotiating with Renault’s media agency OMD. The partnership also includes News Corp which will show content from The Australian and news.com.au.
Renault has become the first sponsor for oOh! and Broadsheet’s content partnership that launched last year. Under the partnership, Broadsheet will create bespoke Renault content aligned to its target audience and amplified on oOh!’s digital screens. oOh! has also now extended Broadsheet’s content across oOh!’s Fly and Study environments.
Elena Woods, marketing communications manager, Renault Australia said: “We’re excited to be at the forefront of this audience-first omnichannel partnership, using a content-led approach to amplify the impact of our communications.”
Nick Shelton, founder and publisher at Broadsheet added: “As a provider of quality and informative content across oOh!’s Office and now Fly and Study networks, Broadsheet welcomes the opportunity to work with Renault and oOh! on this first branded content sponsorship. Together, we look forward to amplifying Renault’s marketing messages with specially curated content that will engage audiences at key moments in their Out of Home journeys.”
News Corp Australia will develop Renault content under its “delicious.” brand that will be amplified across oOh!’s Fly assets.
Neil Ackland, chief content, marketing and creative officer, oOh! said: “We are delighted to be working with Renault on its first multi-format and multi-channel agreement with oOh!, in conjunction with our content partners Broadsheet and News Corp Australia. This demonstrates how we can work collaboratively with our media partners to drive innovative and effective outcomes for advertisers to make their brands unmissable.”