Modern marketers are tasked with understanding a seemingly endless list of tools, techniques and strategies. To be successful, they have no choice but to be agile.
And with the current pace of change in the industry, the demand being put on marketers is only going to increase.
Google’s decision to remove third-party cookies from Chrome in 2023, coupled with Apple’s changes to its Identifier for Advertisers (IDFA) has made privacy the next battleground for advertisers. Consumers are increasingly concerned with how their personal data is collected and have said they will move towards brands that treat their data with care.
Additionally, the increasingly fractured nature of the digital advertising ecosystem is making it harder for marketers to track the efficacy of their investments.
The traditional ‘dollar-in-dollar-out’ perspective that has been used to track paid advertising is long gone, instead replaced with complex ROI calculations across a variety of different channels.
To help cut through the noise and ease some of the concerns that face modern marketers, B&T has partnered with multi-award-winning Australian digital marketing agency Rocket for a special B&T + Rocket Webinar: Digital Marketing in Australia 2021 on September 29 at 11am AEST.
The webinar will cover a host of important digital marketing topics, including;
- SEO in 2021
- Paid Search in 2021
- YouTube Marketing
- LinkedIn Ads
- Facebook marketing
- Email and automation
- Content marketing
This is a top-level webinar designed specifically to empower in-house marketers and business owners to make better marketing decisions.
Hosting the must-watch webinar is none other than co-founder and director at Rocket Agency – and B&T’s Marketer of the Year Finalist – James Lawrence [pictured].
With a digital marketing career spanning more than 15 years and experience working with over 300 Australian businesses (as well as growing three of his own), Lawrence’s 60-minute session will be loaded with valuable insights and action points for modern marketers.
The webinar also comes as Rocket Agency continues to go from strength to strength.
Rocket Agency won Best Digital Services at the B&T Awards in 2020.
In 2021, the agency is again a finalist in four categories: Best Performance Agency, Best Digital Services, Best Digital Campaign and Best Data-Driven Campaign.
Interested? Click here to book your spot at the B&T + Rocket Webinar: Digital Marketing in Australia 2021.
You can also get in touch with Rocket Agency here for all of your Google Ads, social media ads and SEO inquiries.
