Australian Regional television audience measurement (TAM) is well on the way to becoming the largest per capita people metered market in the world – hitting the scheduled mid-point rollout target of the 50 per cent panel expansion.
The first half of the additional panel homes (1,065 homes) will be live from 12 February in line with the start of the ratings survey year, with the full rollout due to be finalised by mid-2017.
When complete, the Regional TAM panel will consist of 3,200 homes.
Distribution of the panel expansion homes will be spread evenly across all Regional TAM markets, including the East Coast and regional Western Australia.
Tony Hogarth, Regional TAM Chair said increasing the core measurement service has been a priority for the Board.
“This increase in panel size further demonstrates Regional TAM’s ongoing commitment to quality measurement. The measurement system is naturally evolving with the expansive free–to-air viewing options available.”
The Regional TAM service provides detailed, daily viewing data of the highest integrity and is subject to high levels of review with the data independently audited by The Callaghan Institute. The TV audience measurement services in Australia’s aggregated regional television markets and sub-markets will be supplied by Nielsen for a further three years until 2020. Nielsen is also managing the panel expansion.
“The TAM service continues to deliver the most consistent and transparent ratings metrics that advertisers can rely upon. Regional television advertisers and their agencies can be assured of the accuracy of the metrics supplied by Regional TAM for their television campaigns,” Hogarth added.
Please login with linkedin to comment
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]