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Reading: Reese’s Introduces ‘Halloween Candy Converter’ For Disappointed Trick-Or-Treaters
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B&T > Campaigns > Reese’s Introduces ‘Halloween Candy Converter’ For Disappointed Trick-Or-Treaters
CampaignsMarketing

Reese’s Introduces ‘Halloween Candy Converter’ For Disappointed Trick-Or-Treaters

Staff Writers
Published on: 31st October 2018 at 12:03 PM
Staff Writers
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Halloween trick-or-treaters in the US are set to be a whole lot more satisfied with their candy hauls this year, thanks to a clever activation by Reese’s.

Built on the statistic that 90 per cent of Americans wish they could trade their Halloween candy, Reese’s is introducing a ‘Candy Converter’ for disappointed trick-or-treaters, allowing them to swap the sweets they’re not keen on keeping for its signature Peanut Butter Cups.

Check out Reese’s Halloween Candy Converter in action below:

No tricks here. Trade in your Halloween candy for Reese’s candy. What’d you expect from the GOAT of Halloween?! #ReesesCandyConverter #NotSorry pic.twitter.com/bTrjF2IFay

— REESE’S (@reeses) October 30, 2018

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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