Halloween trick-or-treaters in the US are set to be a whole lot more satisfied with their candy hauls this year, thanks to a clever activation by Reese’s.
Built on the statistic that 90 per cent of Americans wish they could trade their Halloween candy, Reese’s is introducing a ‘Candy Converter’ for disappointed trick-or-treaters, allowing them to swap the sweets they’re not keen on keeping for its signature Peanut Butter Cups.
Check out Reese’s Halloween Candy Converter in action below:
No tricks here. Trade in your Halloween candy for Reese’s candy. What’d you expect from the GOAT of Halloween?! #ReesesCandyConverter #NotSorry pic.twitter.com/bTrjF2IFay
— REESE’S (@reeses) October 30, 2018
