Halloween trick-or-treaters in the US are set to be a whole lot more satisfied with their candy hauls this year, thanks to a clever activation by Reese’s.
Built on the statistic that 90 per cent of Americans wish they could trade their Halloween candy, Reese’s is introducing a ‘Candy Converter’ for disappointed trick-or-treaters, allowing them to swap the sweets they’re not keen on keeping for its signature Peanut Butter Cups.
Check out Reese’s Halloween Candy Converter in action below:
— REESE’S (@reeses) October 30, 2018
Kay Bretz (main photo), author of Turning Right: Inspire the Magic, is a facilitator of transformation, executive coach, inspirational speaker and ultra-marathon runner in his spare time. In this guest spot, he dissects the merits of the “fact VS gut” instinct debate… Throughout my life I learned that being rationale was paramount. My parents taught […]