B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • WPP
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • ARN
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Reebok Denies Claims Beyoncé Walked Away From A Partnership Due To Lack Of Diversity
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Reebok Denies Claims Beyoncé Walked Away From A Partnership Due To Lack Of Diversity
Advertising

Reebok Denies Claims Beyoncé Walked Away From A Partnership Due To Lack Of Diversity

Staff Writers
Published on: 8th April 2019 at 11:31 AM
Staff Writers
Share
2 Min Read
SHARE

Athletic brand Reebok has slammed claims Beyoncé walked out of a partnership meeting due to lack of diversity in their pitch meeting.

It is unclear where the rumours started, however, the story was perpetuated on ESPN’s The Jump.

ESPN reporter Nick DePaula said on the show: “She [Beyoncé] had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is the team that would be working on my product?’

“And somebody said yes, and she said, ‘Nobody in this room reflects my background, my skin color and where I’m from and what I want to do.’ And she kind of took a step back and left, and they did not come to terms.”

However, Reebok has hit back at the claim, saying it is “categorically false”.

Reebok told TMZ in a statement: “The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false.

“Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact.”

Reebok’s loss was Adidas’ gain as it was last week revealed the 37-year-old Grammy winner will relaunch her Ivy Park line with Adidas.

At B&T, we believe in creating a workforce that is diverse and inclusive. That’s one of the reasons we created Changing the Ratio, Australia’s diversity and inclusion conference for the advertising industry. Check out the 2019 schedule today.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Beyonce, changing the ratio, diversity, reebok
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Isuzu Trucks Taps Shane Jacobson To Launch New Range Via Fenton Stephens
09/07/2025
L-R: Cheng Ze Lam, Rian Kelleher, Stefanus Wilfrid, Admaja Mackenna Carroll.
Howatson+Co’s Plus Also Studios Launches Internship Program
09/07/2025
CMOs To Watch Presented By Zenith: Meet Kate Hornstein The Marketer In The Driver’s Seat Of BYD’s Brand Journey
09/07/2025
Ogilvy CEO Sally Kissane To Depart
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?