Red Bull Exces Outlined A Diversity Plan Before Being Sacked

Red Bull Exces Outlined A Diversity Plan Before Being Sacked
SHARE
THIS



The intrigue surrounding the workings of Red Bull senior management has deepened with reports out today bosses at the US operation had detailed plans to increase the company’s diversity efforts before being fired.

As reported on B&T last week, CEO of Red Bull’s North American operations Stefan Kozak and CMO Amy Taylor were suddenly sacked without explanation.

Their departure was said to be related to a leaked internal marketing conference in Detroit in February where a shocked audience were shown racially offensive slides.

The presentation was headed by Red Bull’s global head of music, entertainment and culture marketing Florian Klaass from its head office in Austria. Klaass also recieved his marching orders last week.

According to reports, Red Bull’s US operations had been alarmed by the Austrian head office’s lack of interest in diversity projects such as the Black Lives Matters movement. Head office labelling it a “local” matter.

Business Insider is reporting that Kozak and Taylor had been working on plans to increase black representation at the company and through its marketing and community outreach.

In a video presentation to staff from June 17, Kozak reportedly said he wished the soft-drink maker had been more vocal in its support of Black Lives Matter.

Taylor added that the company was also keen to work with social justice organisations like Chance the Rapper’s Chicago charity SocialWorks and New Orleans-based Overcome Racism.

Also announced was a program that would match employee donations to non-profits and employee resource groups that would “foster inclusivity” through mentorship programs, networking events and cultural development workshops.

Following Kozak and Taylor’s departure, the programs have since been shelved with employees told they could either accept new roles in the marketing department or receive a redundancy package.

A spokeswoman for Red Bull telling Business Insider: “As colleagues, when we have things to say to each other, we speak to each other directly. We trust that you will appreciate this.”

Red Bull is owned by Austrian billionaire Dietrich Mateschitz who had previously shown his support for Donald Trump, voiced support for right-wing parties in Austria and opposed refugee intakes into the country.

Just last week images from 2015 from a Russian Red Bull Flugtag event featuring Barack Obama and men in blackface chasing a banana have also resurfaced, increasing scrutiny of the brand’s culture.

 

 

 

 

 

 

Please login with linkedin to comment

Red Bull

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]