PR, social and experiential firm Red Agency has ramped up its government offering with the appointment of Terri-Helen Gaynor (pictured above, right) as head of government.

The national role will see Gaynor work on integrated campaigns, drawing on the resources of the broader Havas Village family as appropriate.

Gaynor brings to Red Agency extensive experience advising on communications issues and providing strategic counsel to government ministers, boards of directors and CEOs of listed and private companies, as well as government agencies in Australia and across the Asia-Pacific (APAC) region.

She was previously managing director of Reputation for the APAC region, and prior to that, was the APAC president and CEO of Burson-Marsteller.

Red Agency CEO and Havas Creative Group chief operating officer, James Wright, said Gaynor is an outstanding candidate to lead the agency’s government team and grow the practice.

“Red Agency is renowned for developing and executing award-winning campaigns for clients across a wide range of sectors from consumer, business-to-business marketing and technology to corporate and healthcare, and now we are expanding and adding more firepower to our rapidly growing government practice,” he said.

“It’s the right time for us to develop our government offer further with the best quality offering to deliver exceptional value to our clients. As a national appointment, we will be expanding our services to governments across Australia and boosting government relations in our arsenal for consumer and corporate clients.”

Commenting on her new role, Gaynor said she was excited to become part of an internationally-renowned team and expanding its government offering to corporate clients, as well as continuing the work already being done on major government campaigns.

“We will continue to strive to be leaders in this field with our truly integrated approach to planning, analytics and creative in a methodology that delivers total channel engagement from stakeholder engagement, digital and social expertise to mobile, owned, earned and paid media and experiential execution to deliver significant outcomes for government and corporate clients,” she said.

Red Agency’s government experience includes the Federal departments of Agriculture and Water Resources, Communications and the Arts, Education, Finance, Infrastructure and Regional Development, Foreign Affairs and Trade, Health, Industry Innovation and Science, as well as work with various state governments such as NSW and Victoria, and overseas governments such as Malaysia, Hong Kong and Mexico.