Rakuten Marketing Posts Double-Digit Revenue Growth

Rakuten Marketing Posts Double-Digit Revenue Growth
SHARE
THIS



Omni-channel marketing company Rukuten Marketing has recorded a 61 per cent rise in revenue for the 2016 financial year, and is riding an “explosion of activity” on mobile.

The results also revealed that Rakuten Marketing’s display channel has seen an impressive 74 per cent growth over the 12 months to 30 June 2016. Same-store client revenue for mobile increased 65 per cent, while that of desktop remained stable.

Meanwhile, the latest results from Rakuten Marketing’s affiliate network saw same store sales up 102 per cent. Mobile accounted for nearly 40 per cent of all clicks – a share growth of nearly 30 per cent and 24 per cent of all orders.

Over 57 new advertisers have joined Rakuten’s affiliate network. Iconic Australian brand Bonds migrated exclusively to Rakuten Marketing and have experienced a 66 per cent growth rate in their program.

Ryan Wilson, head of online at Bonds, said the brand’s program has seen consistently strong growth since migrating exclusively to Rakuten’s network.

“We have a fantastic relationship with the team at Rakuten, who have been integral to the expansion of the affiliate channel for Bonds, continually working to provide new opportunities that promote our brand,” he said.

Rakuten Marketing’s managing director for the Asia-Pacific region, Anthony Capano, said the company has had a busy year and its growth is testament to the results it has achieved for its clients.

“We, along with our brands, are riding the explosion of activity on mobile and the way people are continuing to increase their purchasing behaviours from their devices,” he said.

“Given that global average order values have increased 2.3 times compared with last year, we can see that consumers will be spending more – not just more often on mobile devices.”

The company has also continued with its aggressive growth trajectory through acquisitions, with two new companies coming into the fold – Manifest Commerce, a product intelligence company to help advance Rakuten Marketing’s social advertising and ad optimisation capabilities for retailers, and Nextperf, to help enhance Rakuten Marketing’s programmatic technology.

Please login with linkedin to comment

comic

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]