Sydney radio station Kiis 1065 has experienced its first ratings drop with the home of Kyle Sandilands and Jackie O led falling to second place behind WSFM.
Kiis 1065’s overall Monday to Sunday share of all listeners 10+ has dropped to 8.5%, according to GfK’s third metro survey for the year. However Australian Radio Network’s (ARN) strategy of dominating Sydney’s FM stations by holding number one and two positions is still intact with WSFM rising to first place. WSFM now has 9.2% of Sydney listeners and is second only to Macquarie Radio Network’s 2GB which has 13.2%. 2GB is today celebrating 10 years as Sydney’s number one radio station, with today’s survey marking the station’s 80th consecutive survey win.
WSFM’s ratings bump is thanks to a major marketing campaign to promote the Classic Hits Network’s Sydney and Melbourne rebrand to Classic Hits Pure Gold. In the wake of the previous survey which saw WSFM drop out of second place ARN’s national content director Duncan Campbell told B&T: “It is our sort of goal to ensure that cross over is minimised and the goal still remains for those stations to be number one and number two FM. We expect the marketing campaign to have a positive impact on those results.” In breakfast the Kyle & Jackie O show have been dealt their first drop with Kiis 1065, losing 1.4 points to sit in second place in the FM stakes and third when it comes to all commercial channels. The station now has 9.5% of Sydney’s breakfast listeners. Kyle & Jackie O’s former employer 2DayFM also dropped, with the Jules Lund, Sophie Monk, Merrick Watts and Mel B breakfast team dipping from 4.1% to 3.6%.
WSFM jumped almost two points rising from 8.2% to 10%. WSFM’s rise continued in the drive slot where its share increased from 6.4% to 7.8%. But the rise wasn’t enough to put the station ahead of Kiis 1065 with Rosso winning the FM drive slot on 9.6%. Nova 96.9 dropped slightly in overall and breakfast but the largest fall came in drive where it lost 1.7 percentage points to sit on 8.7%. 2DayFM had the second largest FM rise, adding just under one point to its drive share to reach 6%. 2GB continues to lead drive, jumping just over one point to reach 11.7%. 2UE remains stable on 2.6%. The competition for Melbourne’s radio audience is fierce with four FM stations sitting on 6.9% of people 10+, Monday to Sunday. Nova 100, Fox FM, Triple M and smoothfm 91.5 all now have an overall share of 6.9%.
melbourne
Nova 100 is the biggest loser of the group, in the previous survey the station was Melbourne’s third most listened to commercial station but now it is tied for fourth place. In breakfast Nova 100’s Meshel & Tommy have dropped to 6.5%. In the previous survey the duo sat with Triple M as the second most listened to FM breakfast shows but now the only station they are ahead of is fellow Nova Entertainment station smoothfm 91.5.
Nova `100’s biggest loss in share terms came in drive. In the previous survey Nova 100 had the largest share of all the commercial stations in drive but now it is in second place behind 3AW. 3AW now claims 10.2% of drive while Nova 100 has 8.4%. The Pure Gold rebrand has not had as large an impact on Gold as it did WSFM in Sydney, with Gold remaining steady with on overall 8.8%. The station grew slightly in breakfast to take 6.9%, but dipped in drive from 8.2% to 7.9%. ARN’s Mix 101.1 is now Melbourne’s third most listened to commercial station overall with a 7.1% of listeners 10+, Monday to Sunday. The station’s Chrissie & Jane breakfast show is now the top FM breakfast offering after overtaking Fox FM and Triple M in breakfast to win 7.5%. 3AW continues to sit above the FM jostling with the largest overall share of any station (12.5%), the lion’s share of breakfast listeners (17.3%) and now leads drive again.
Adelaide
In Adelaide ARN’s Mix 102.3 continues to lead, adding 1.6 points to its overall Monday to Sunday share to take 16.7%. Mix 102.3 continues to lead breakfast where it has 15.5%. In drive it jumped two points to increase its share to 14.7% and overtake FIVEaa (10.8%). While FIVEaa lost 1.9 points Triple M gained it, growing its drive share from 9.6% to 11.5%.
Triple M Adelaide recently underwent a rebrand to Classic Triple M to focus on an older male audience. Nova 91.9 continues to lead Adelaide’s drive with 15% but Mix 102.3 is now hot on Nova’s heels. In breakfast Triple M was the only station to see a significant increase, growing by 1.5 points to reach 7.5%. Overall Triple M also saw the most growth, jumping 2.1 percentage points to reach 9.4% and overtake Cruise 1323.
brisbane
ARN’s 97.3FM is Brisbane’s standout station from book three, posting the most growth in breakfast and drive. The station continues to lead the market overall with 13.9% of Monday to Sunday, people 10+.
It has overtaken Nova 106.9 in breakfast to sit in first place in the FM stakes on 12.6%. In drive the station jumped 2.2 points to hit 15.1% but the rise is not enough to threaten drive’s leader Nova 106.9 which also grew its share to 17%. White ARN had positive news with 97.3FM 4KQ’s results were not as upbeat, with the station dropping to 6.8% in Monday to Sunday, falling from 8.5% to 7.4% in breakfast and from 6.2% to 4.7% in drive.
perth
In Perth SCA’s Mix 94.5 continues to rule, claiming the largest share of listeners (14.5%) and growing across breakfast and drive.
In breakfast Mix 94.5 maintained its lead and grew by half a point to take 13.8%. In drive the station is still the frontrunner, growing by just under half a point to sit on 13.5%.
In the previous survey 6PR and 96FM both sat on 9.6% in breakfast but 96FM has pushed ahead growing by just under a point to reach 10.3%. 6PR now sits on 9.7%. In Drive 96FM has slipped out of third place – a position it held with 92.9 with both on 9.7% – to fourth place on 10%. Station 92.9 had double 96FM’s growth, reaching 10.3%.
