Radio Mercury Awards: ‘You Can Do Anything On Radio’ Even Whack Gran

Radio Mercury Awards: ‘You Can Do Anything On Radio’ Even Whack Gran

A campaign calling for entries in the 2017 Radio Mercury Awards is using some gory noises to prove that anything is possible on radio.

According to the Radio Mercury Awards, on radio you can pretend to hit your grandmother over the head with a frying pan or make a kale and hamster smoothie. It’s all a-okay, because the violence is implied by the audio and not actually shown.

The Radio Mercury Awards was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the United States.

Check out the campaign:

On Radio Anything is Possible from Radio Mercury Awards on Vimeo.



“On Radio Anything is Possible”

Client: Radio Mercury Awards
Agency: Highdive
Writers: Mark Gross, Chad Broude, Bart Culberson
Production: Cutters Studios
Director: Brian Broeckelman (Dictionary Films)
Editor: Tom Brassil
Editor Assistant: Jacob Swartz
Producer: Heather Richardson
Sound Design and Mix: Another Country
Sound Designers and Mixers: John Binder, Peter Erazmus
Music: Asche & Spencer

Actors: Christopher Jones, Betty Owens
Hamster: Herbie the Hamster*
Animal rental/wrangling: All Animals Rentals

*No hamsters were harmed in the making of this video. The kale, however, did not fare as well.

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