Queensland Health Releases “For The Love Of” Campaign Encouraging People To Get Vaccinated

Queensland Health Releases “For The Love Of” Campaign Encouraging People To Get Vaccinated
B&T Magazine
Edited by B&T Magazine



Queensland Health has joined the slew of government and private organisations calling for the population to get vaccinated.

The new campaign, “For The Love Of”, is encouraging Queenslanders to receive their COVID-19 jab so they can return to things like travel, weddings and seeing family.

On Sunday, the state’s deputy premier Steven Miles sparked rumours that Queensland would not open its borders at Christmas, telling reporters, “I don’t think Queenslanders will want to let COVID in for Christmas if we don’t have it, but New South Wales still does.”

Then, on Monday, Miles walked back his statement slightly, clarifying that, “no-one has ever suggested that the border should be closed at Christmas, but what we have said is that it should be opened at the right time and that we don’t yet have the information that tells us what that right time is.”

“Let’s focus on what we can do today and tomorrow and next week and that is the best way to make sure that we are open by Christmas.”

Queensland and Western Australia have had the slowest vaccine rollout of the states.

In both states, approximately 63 per cent of the population have received their first dose, while 44.9 per cent of Queenslanders and 44.8 per cent of Western Aussies have had two doses.

The campaign, which includes 30 and 15 second ads, was created by Brisbane-based agency Khemistry.




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