Quantcast, a global advertising technology company, today announced the appointment of Sonal Patel as its new managing director for Asia-Pacific (APAC), a remit that oversees Quantcast’s presence across Australia, New Zealand and all of Asia.
In addition, Daniel O’Connor has been named commercial director for ANZ at Quantcast, and Rueben Vijaratnam has been appointed sales director for Southeast Asia.
Patel (featured image) has over 20 years of experience in the tech and media industries. During her career, she has worked with Expedia in business development, was APAC managing director and vice president for AppNexus (now Xandr), APAC director of display platform strategy at Yahoo, regional sales director for Salesforce, and has held senior positions at Twitter Exchange, Google, and Dentsu.
She also held Industry roles including Chair of the IAB Southeast Asia and India. She is passionate about driving robust sales teams, female entrepreneurship, talent coaching at all levels through her ACC certification from the International Coaching Federation (ICF), and amplifying talent in the workforce.
O’Connor was previously sales director for Southeast Asia, based in Singapore, and has relocated to Sydney in his new role as commercial director for ANZ. O’Connor has over 15 years of experience in the media and tech industries, and has worked in senior sales roles with JCDecaux and Yahoo in the UK before joining Quantcast in 2017.
O’Connor also previously served as an IAB Southeast Asia and Indie Programmatic Committee member. In his new remit, O’Connor will lead the sales team for Quantcast in Australia and New Zealand and continue to report to Patel. Vijaratnam was previously head of platforms for Southeast Asia, and also has over 15 years of experience in the media and tech industries.
He has held senior positions at Yahoo Asia Pacific, AdParlour and Oath prior to joining Quantcast in 2019. In his new role, Vijaratnam will lead the sales teams for Quantcast in Southeast Asia, focusing on growing the company’s presence in the region. He will continue to be based in Singapore and reports to Patel.
Konrad Feldman, CEO of Quantcast, said: “With this strong leadership team and our many deep and valued relationships with brands and agencies across the region, we look forward to continuing to break through the complexity of digital advertising and deliver the results that marketers need.”
Commenting on her new role, Patel said: “It’s both an exciting and interesting time to expand my remit to include Australia and New Zealand. The region here is incredibly dynamic, with new privacy legislation, expanded legislative powers for both the ACCC and ACMA to keep the tech giants in check, and explosive growth in CTV and retail media, as well as volatile consumer behaviour post-COVID.
“It’s a fascinating time and I’m excited to be a bigger part of our continued mission to help marketers in this region create more effective and accurate advertising in the future of digital.”
O’Connor, said: “The business has grown rapidly in Australia, and I’m thrilled to take on the new role of Commercial Director for Quantcast ANZ. I’m looking forward to leading the sales team through this transformational phase and helping them attract new business while delivering the best outcomes for clients and the wider media industry.”
Vijaratnam said: “Southeast Asia has a vibrant digital economy and huge opportunities for further growth. I’m excited to lead our sales team to continue expanding our presence and continue to drive adoption of Quantcast’s market-leading solutions, while delivering more value to our clients in the region.”
Please login with linkedin to comment
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]