Digital ad tech provider Quantcast has announced an expanded management team in Australia and New Zealand, recently adding 15 staff across marketing, sales, customer service, and publisher management.
Among those new staff is Guy Burbidge, who has been appointed Quantcast’s new sales director for Down Under.
Burbidge has 15 years’ experience in the media agency and publishing markets, covering branded content, digital, data and technology. He previously worked as the national digital sales manager at SBS, and said he joined Quantcast because of the company’s superior advertising data offerings.
“I am excited to be joining the team at Quantcast, as their reputation in a cluttered market stands out and the results speak for themselves,” Burbidge said.
“In a time where everyone is talking about the importance of data, Quantcast is one of the few players around that encompasses data, tech and media for their clients.”
The recent appointments also include Sizmek’s former trading director for the Asia-Pacific region, Dylan Robinson, who has joined Quantcast as its senior manager of publisher development.
Meanwhile, MCN’s head of ad operations, Nick O’Grady, has taken up the role of customer success lead, and former Telstra marketer James Stewart has joined Quantcast as its head of marketing.
In New Zealand, former Vevo executive Brendan Muller has been appointed Quantcast’s sales director for the country. Quantcast has also appointed 10 people across sales, account management and customer operations.
Andrew Double, managing director for Quantcast’s Australia and New Zealand operations, said the expansion was based on the company’s strong focus on providing real-time audience modelling data to its advertiser clients.
“We believe there is a significant shift underway in the digital advertising technology world as brand advertisers increasingly understand the need to expertly integrate audience data, algorithms and bidding strategies to boost overall performance,” he said.
“The digital advertising industry can be complex, and we believe the key is to customise your strategies to ensure advertisers can focus on delivering personalised messaging at the point of conversion.”
