Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager

Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
B&T Magazine
Edited by B&T Magazine



Quantcast has announced the appointment of Alara Yenisey (lead image), Koh ChewHoi and Amanda Soh to its APAC sales team to bolster its presence in the Australian and Southeast Asian markets.

Yenisey has been appointed client success manager in ANZ, while ChewHoi and Soh joined the Singapore office as client success manager and senior sales manager, respectively.

Yenisey, who will be based in Melbourne, comes to Quantcast with a diverse background in digital media, advertising and client management. Prior to joining Quantcast, Yenisey held key account manager and digital planning roles at News Corp Australia, UM, OMD and SBS, working with national and global clients including Coles, Optus and McDonald’s.

ChewHoi is a seasoned digital professional with more than a decade of experience in media and publishing, primarily in Singapore. Throughout her career, she has held management positions at Singapore Press Holdings, Performics, iProspect, and Zenith.

Soh comes to Quantcast with extensive sales and account management experience within the APAC digital advertising industry. Under her new remit, she will be responsible for driving revenue growth and fostering strategic partnerships with key clients across the region. Prior to joining Quantcast, Soh was the Southeast Asia agency lead and client partner for the social media platform X, where she spearheaded initiatives to increase the platform’s footprint in the market. She has also held senior account manager roles at Oracle, Amnet, and MEC.

“We’re excited to expand our sales and client management team in the region as we continue to grow. Amanda, Alara and Koh all bring a depth of experience in their respective markets, and a passion for enhancing client relationships,” said Sonal Patel, vice president, APAC at Quantcast.

“Quantcast has significantly bolstered its Australia and Southeast Asian operations over the past several months, reflecting a genuine commitment to growing our APAC footprint and strengthening our relationships with our clients. The sales team is well-placed to extend our efforts in the APAC market”.

“As a digital-first marketer, Quantcast’s dedication to leading the market in effective, accurate digital advertising makes it an attractive place to work. I’m excited to join the growing ANZ team and look forward to bringing my extensive agency experience to drive measurable outcomes for Quantcast clients,” said Yenisey.

“Quantcast has become one of the premier digital advertising marketers across Asia and I’m excited to be part of such an illustrious organisation. With a passion for improving the client experience, I’m looking forward to bringing my experience to help grow the client books across Asia,” said Chewhoi.

“Having worked in the APAC digital sales industry for most of my career, I’ve had a front row seat to Quantcast’s ongoing growth and domination in the market. I’m excited to be joining the team at a pivotal time for the organisation as it seeks to further drive revenue and new client partnerships, particularly across Asia,” said Soh.

All appointments are effective immediately.




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