Digital outdoor media company QMS will unveil findings from a research study at SXSW Sydney 2025, revealing what it takes to build enduring brands in today’s ever-evolving marketing landscape.
Aligned to research conducted by Ocean Outdoor UK earlier this year, QMS has surveyed Australia’s top marketers to uncover the opportunities and challenges shaping brands, and will shine a spotlight on the contrasts and commonalities across hemispheres.
The findings span more than 16 different categories covering new, developed, and established brands. They will be revealed at SXSW Sydney as part of the Marketing & Media tracks of the conference in a session titled “Great Minds, Greater Brands: The Global Marketing Face-Off That Decodes The Future Of Enduring Brands” at 10.30 am on Wednesday, 15 October at the ICC Sydney.
Media executive and QMS global advisor, Anne Parsons, will present the findings, before joining a panel of marketing minds to unpack the results including Mat Baxter, founder and CEO, Skingraphica; Tony Broderick, director of marketing, ANZ, Netflix; Georgia Bruton, chief marketing officer, Brown Brothers Family Wine Group; and Bianca Mundy, head of brand and media, Coles.
QMS is the major sponsor of the Marketing & Media tracks of SXSW Sydney, which features more than 60 sessions exploring the future of advertising, the creator economy, and journalism.
“In a world where consumer behaviour shifts faster than campaigns can launch, this session will lift the lid on what truly matters to marketers today. Our collaboration with Ocean Outdoor UK provides a unique global perspective that will be invaluable for brands looking to future-proof their strategies,” QMS chief strategy officer, Christian Zavecz, said.
“This presentation will offer rare insights into the challenges and unique perspectives of Australian CMOs. Whether you’re looking to validate your current strategy or gain a competitive edge, these findings will provide an invaluable pulse check for brands,” Zavecz.
“The marketing landscape has never been more complex, and this research will provide clarity on the universal challenges facing marketers while highlighting the unique strengths of the Australian market. The insights will help shape how brands approach enduring success in today’s rapidly evolving environment,” Anne Parsons said.
Running from 13 to 19 October, SXSW Sydney 2025 will feature 1,600 sessions and events, including more than 400 conference sessions, over 150 professional development sessions, more than 300 music performances, 100 film screenings, 120 games, and more than 400 brand-led events.
