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B&T > Media > Out of Home > QMS Makes Series Of Hires To Strategy Team
MediaOut of Home

QMS Makes Series Of Hires To Strategy Team

Staff Writers
Published on: 28th January 2026 at 12:16 PM
Edited by Staff Writers
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The appointments include Adrian Venditti as head of solutions and growth, James Nettlefold as head of data and insights, and Jordana Sherlock as head of research.

It comes as QMS accelerates investment in its strategic capability.

Danielle Farrelly has also been appointed head of product strategy and enablement, after almost 10 years at oOh!media, most recently as head of product. All four will report to QMS chief strategy officer Christian Zavecz.

“I’m very excited to appoint Adrian, James, Jordana and Danielle into these new and business-critical roles, which will add greater depth and sophistication to our strategic offering and support our growth ambitions,” Zavecz said.

“Digital OOH continues to evolve rapidly and increase in complexity, driving the need for specialist talent capable of delivering high quality solutions and strong outcomes for our clients.

“Supporting our customers to build and sustain great brands has always been at the core of what we do, and these appointments further strengthen our capabilities and expand our capacity for success,” he added.

The appointments are effective immediately.

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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

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