QMS today revealed its plans for the Paris 2024 Olympics Games, including the launch of a ground-breaking Olympics screen network and innovative partnership packages.
QMS is the Official Outdoor Media Partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games to be held in Milan-Cortina, Italy. During an event at Sydney’s Opera House today, QMS outlined its vision for Paris 2024 and introduced five Olympians spanning a range of new and established sports to talk about their Olympic experiences and aspirations for Paris: Steve Solomon (athletics), Melissa Wu (diving), David McKeon (swimming), Cameron Girdlestone (rowing) and Rachael Gunn (breaking).
Welcoming AOC sponsors, media agencies and media, QMS executive general manager, Mark Fairhurst, said: “We’re incredibly proud that QMS is the official Outdoor Media Partner of the Australian Olympic Committee [AOC] for the Summer Olympics in 2024 and the Winter Olympics in 2026. With just over a year to go to Paris, the countdown to this out of the ordinary event is well and truly on.
“Our multi-year partnership will see QMS and the AOC work hand-in-hand as we engage, inspire and unite Australians through the power and spirit of sport.
“Sport is interwoven into the DNA of all Australians and Paris 2024 will be a unique opportunity to leverage the influence of outdoor, delivering diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous,” he said. Mr Fairhurst said one of the key reasons the AOC partnered with QMS was its premium digital-first asset coverage: 94 per cent of QMS’ saleable inventory each week is digital, making it best placed to bring the news and stories of the Olympics to more Australians in real-time as they unfold.
The QMS partnership opportunity has been developed with this content at the forefront and will be displayed across the Olympic screen network, optimised across its best digital large format, City of Sydney, Impulse and Gold Coast street furniture assets. QMS strategic sales director, Adrian Venditti, said: “Given the time difference in Paris, peak time finals and major results will be breaking on our screens every morning: 11.00pm in Paris is 7.00am in Sydney, so as our roads are at their busiest, all eyes will be on the Olympic content on our screens.”
2/2 QMS has developed three levels of Olympic Podium partnership – Gold, Silver and Bronze – with each level guaranteeing category exclusivity across the Olympic screen network. Mr Venditti said: “We’ve deliberately hand-picked every site and location and considered the right weighting across each format to deliver a high-impact, national DOOH solution for brands.
“Our Olympic Podium partnerships have also been developed in line with the IOC and AOC’s focus on sustainability, which is made possible by our Olympic screen network being powered by 100 per cent renewable energy, ensuring the right audiences are impacted in a sustainable manner.”
The AOC’s chief executive officer, Matt Carroll said: “The Olympic Games is the greatest sporting event on earth and Paris 2024 will deliver an exceptional Games. Following the outstanding success of the Australian Olympic Team at the Tokyo 2020 Games, which reached a global broadcast audience of more than three billion people, we know Australians will get behind their athletes as they represent Australia with pride. Once again, the Olympic Games will capture imaginations and inspire all ages, cultures and regions.
“We are excited about working with QMS to bring the stories, news and achievements of the Australia Olympic Team to big audiences across Australia via their extensive premium digital network.” Mr Fairhurst added: “A QMS Olympics partnership represents an amazing digital platform for brands to broadcast, connect and activate their Olympic association in the hearts and minds of all Australians where they live, work, visit and play. “We look forward to working with our partners to bring the first Olympic out of home sponsorship of this magnitude in Australia to life. We can’t wait to see you on the podium.”
