QMS Media has further solidified its position as Australia’s fastest growing outdoor media company with the launch of two new landmark digital billboards in Melbourne within the space of a week.
‘The King,’ unveiled late last week, is prominently positioned in the CBD at the gateway to Melbourne’s South East. This highly impactful site is positioned prominently on the Kingsway overbridge as heavy traffic flows from Kings St onto one of Melbourne’s busiest arterials; Kingsway. Situated on a major connector corridor, ‘The King’ actively targets the heavy volumes of traffic exiting the CBD onto the Princes Highway, Monash Freeway and Nepean Highway.
Delivering 3.4 million contacts, ‘The King’ is one of QMS’ highest reaching sites. Its close proximity to Southbank, Melbourne Aquarium as well as major transport hubs such as Southern Cross Station and Flinders Street Station provides dominant impact to a high volume of pedestrian traffic.
Further South on Nepean Highway is QMS’ second newly launched site; ‘The Brighton’ (pictured below). Situated in the bayside suburb of Brighton, this overbridge digital site delivers more than 1.1 million contacts and provides uninterrupted viewing to the heavy volumes of traffic heading outbound to the surrounding bayside region. The strategic location of the site offers a unique opportunity for advertisers to target the affluent, high-income earning demographic that resides in popular bayside suburbs such as Brighton, Elsternwick and Hampton.
QMS CEO, Barclay Nettlefold said ‘The launch of ‘The King’ and ‘The Brighton’ confirms QMS’ digital stronghold on Melbourne’s CBD and surrounding suburbs. The fact that we can reach and impact this audience at every stage of their journey from the time they exit the CBD to the time they arrive home is an extremely exciting opportunity for advertisers.’
