Digital outdoor media company QMS has announced an alignment of its New Zealand-focused MediaWorks division, which will see it consolidate its operations into Australia, including transitioning the MediaWorks OOH business to the QMS brand.
The step change, which is effective from 1 October 2025, follows MediaWorks’ winning the recent Auckland Transport street furniture contract, and brings together QMS’s operational experience, following its successful management of the City of Sydney street furniture concession, to drive outcomes for Auckland Transport and the wider OOH business in New Zealand.
“Aligning our OOH division with QMS makes strong strategic sense. With QMS’s scale and proven capability, we know our OOH portfolio will go from strength to strength,” Wendy Palmer, CEO of MediaWorks said.
“At the same time, Radio is in an incredibly strong position. We’ve just achieved our largest-ever survey share, revenue is growing every quarter, and we are continuing to invest in local markets and our digital platform, Rova. I want to acknowledge the dedication of our people and thank them for their contribution and leadership as we take this exciting next step forward,” Palmer added.
“This is a positive move for MediaWorks and QMS. Radio is standing tall, delivering consistent results and growth, while our OOH operation gains the backing of one of the most experienced and capable outdoor businesses in Australasia,” Barclay Nettlefold, chairman of MediaWorks and QMS said.
“Together, this positions both sides of the business for long-term success. The changes ensure that Radio continues to stand proudly on its own two feet, while OOH benefits from the strength and scale of QMS,” he added.
