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Reading: Qantas Nabs Christopher Walken For New Health Campaign By WiTH Collective
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B&T > Advertising > Qantas Nabs Christopher Walken For New Health Campaign By WiTH Collective
Advertising

Qantas Nabs Christopher Walken For New Health Campaign By WiTH Collective

Staff Writers
Published on: 31st March 2016 at 10:49 AM
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Qantas has created a new ad featuring the legendary Christopher Walken to promote the airline’s new health insurance and wellness program, Qantas Assure.

The ad aims to show Frequent Flyers that they are able to earn points by doing everyday activities like steppin’, dancin’ and walkin’ – because you can’t have Christopher Walken in an ad and not make light of his name.

Check it out here:

WiTH Collective is behind the launch campaign, which will be seen on TV, cinema, airports, outdoor and online.

Qantas Frequent Flyers who take out a Qantas Assure health insurance policy and use the related app to count their steps could earn up to 70,000 points in the first year – enough to fly from Sydney to London.

Each year depending on the level of cover, members can earn up to 15,000 points through the App for staying active, in addition to the points they can already earn from other activities like shopping, flying and using their credit card.

Qantas Assure health insurance is powered by nib with a wellness program endorsed by The National Heart Foundation.

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TAGGED: Advertising Standards Bureau, christopher walken, Clemenger BBDO Sydney, Creative Social, frequent flyers, qantas assure, Weiden + Kennedy, YouTube
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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