Qantas Nabs Christopher Walken For New Health Campaign By WiTH Collective
Qantas has created a new ad featuring the legendary Christopher Walken to promote the airline’s new health insurance and wellness program, Qantas Assure.
The ad aims to show Frequent Flyers that they are able to earn points by doing everyday activities like steppin’, dancin’ and walkin’ – because you can’t have Christopher Walken in an ad and not make light of his name.
Check it out here:
WiTH Collective is behind the launch campaign, which will be seen on TV, cinema, airports, outdoor and online.
Qantas Frequent Flyers who take out a Qantas Assure health insurance policy and use the related app to count their steps could earn up to 70,000 points in the first year – enough to fly from Sydney to London.
Each year depending on the level of cover, members can earn up to 15,000 points through the App for staying active, in addition to the points they can already earn from other activities like shopping, flying and using their credit card.
Qantas Assure health insurance is powered by nib with a wellness program endorsed by The National Heart Foundation.
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