How To Put Your Foot Firmly In PR

Welcome carpet with foot-ware on it
SHARE
THIS



Did you know 55 per cent of newspaper stories are a result of PR? asks Swinburne Online. The profession is continuing to expand as the journalism industry shrinks – with up to 25,000 new public relations jobs projected to be created by 2018.

Although this is good news for PR professionals, this doesn’t change the fact that the industry, by nature, is a competitive space to play in. Of the over 20,000 people employed in PR in 2013, 42.2 per cent had a Bachelor degree.

A brief scan of agencies taking on interns shows that the competition starts at the entry level. But, gone are the days of building a career from the ground up. Today employers’ expectations are increasingly in favor of higher qualifications to round out experience.

So how do you get a foot in the door?

Knowing that industry expects experience means those new to PR should look around early for ways to get this – internships are just one way, there’s also volunteering and building a digital footprint that reflects an understanding of media platforms.

Getting qualified is also key. There are many options out there for potential PR practitioners trying to get into the industry, but Swinburne Online is providing a new way for students to get qualified and keep up the juggle of other commitments.

With a Bachelor of Communication (Public Relations) available fully online and taught by industry professionals, Swinburne Online is giving students’ access to a flexible study option that allows for learnings to be applied in the workforce as they go.

If you’re keen to get your PR career rolling, jump in. The opportunity awaits for you to leverage these tools to make a mark in this growing industry.

Please login with linkedin to comment

brief The Insiders

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]