Talent platform, Puffling, has launched a new employer brand showcase, vetting organisations before applying based on the three key future of work pillars: Diversity, Flex and Culture.
Whilst unemployment numbers continue to rise and many organisations gear up for restructures and further staff cuts, top performers are becoming harder to attract given market instability.
Puffling founder Lija Wilson, believes that talent are more interested in ever before in understanding an organisation’s values, culture and career offering when considering a move in this current climate.
“Our specialisation at Puffling has always been around senior and executive-level women. Over 90 per cent of our talent pool is female and we know that for these women to consider their next career step, they want to thoroughly explore an organisation’s employer brand offering. This includes leadership and career development support, programs to support diversity, flexible work consideration and what the focus looks like for areas such as gender pay gaps and women in leadership.” explained Wilson.
Whilst many organisations who are hiring currently are seeing high volumes of applicants, it’s often posing a real challenge to attract the right talent and best fit for open roles.
“For over three years, we’ve worked with small and large organisations in sourcing the best people for key roles and offering all kinds of creative approaches to hiring and flexible work to do so. However, COVID has forced
a different conversation.” Wilson continued.
“When we started Puffling, offering flex was almost considered a competitive advantage. Today, it’s now simply tablestakes – now, 92 per cent of employees want to see flex available to them for the rest of their careers.”
“We designed Progressive Employer to showcase how businesses are evolving and prioritising areas like diversity and culture to demonstrate and acknowledge that the future of work is actually here. EVP is now a top strategic priority to ensure absolute relevance and category leadership,” she concluded.
Current clients include The Royals, IAG, NBN, ANZ Bank, Art Processors, InvestSmart who are all utilising the platform to attract a more diverse talent pool of senior executives.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]