Puffling Launches Progressive Employer Program

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Talent platform, Puffling, has launched a new employer brand showcase, vetting organisations before applying based on the three key future of work pillars: Diversity, Flex and Culture.

Whilst unemployment numbers continue to rise and many organisations gear up for restructures and further staff cuts, top performers are becoming harder to attract given market instability.

Puffling founder Lija Wilson, believes that talent are more interested in ever before in understanding an organisation’s values, culture and career offering when considering a move in this current climate.

“Our specialisation at Puffling has always been around senior and executive-level women. Over 90 per cent of our talent pool is female and we know that for these women to consider their next career step, they want to thoroughly explore an organisation’s employer brand offering. This includes leadership and career development support, programs to support diversity, flexible work consideration and what the focus looks like for areas such as gender pay gaps and women in leadership.” explained Wilson.

Whilst many organisations who are hiring currently are seeing high volumes of applicants, it’s often posing a real challenge to attract the right talent and best fit for open roles.

“For over three years, we’ve worked with small and large organisations in sourcing the best people for key roles and offering all kinds of creative approaches to hiring and flexible work to do so. However, COVID has forced
a different conversation.” Wilson continued.

“When we started Puffling, offering flex was almost considered a competitive advantage. Today, it’s now simply tablestakes – now, 92 per cent of employees want to see flex available to them for the rest of their careers.”

“We designed Progressive Employer to showcase how businesses are evolving and prioritising areas like diversity and culture to demonstrate and acknowledge that the future of work is actually here. EVP is now a top strategic priority to ensure absolute relevance and category leadership,” she concluded.

Current clients include The Royals, IAG, NBN, ANZ Bank, Art Processors, InvestSmart who are all utilising the platform to attract a more diverse talent pool of senior executives.


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