PubMatic’s video series featured our industry’s best talking about everything from the future of programmatic to the future of digital advertising.
The series is a collection of incredible thoughts and predictions and it is all must watch and features Spark Foundry’s Greg Cattelain, PubMatic’s Brittany Lefave, Havas’ Daniel Tozer, Matterkind’s Olivia Henley and dentsu’s Zac Selby.
Each talked to the stuff they know best.
Lefave discussed how “Our customers want to control their own destinies, and it is critically important to facilitate this moving forward.”
Selby dug into how transparency will have a considerable impact in the programmatic sphere in 2022, as well as data.
“With third-party cookies going, transparency and how companies source data and meaningfully scale it is going to be of vital importance and a key topic of 2022,” he says.
Cattelain discussed that connected TV is not “emerging”, it’s already here, and it should be embraced as a scalable opportunity by advertisers.
Henley, is one of the more forward-thinking figures in this industry, having embraced PubMatic’s range of products and solutions in order to thrive in the new environment.
With so many changes around the bend, Henley says a renewed focus on SPO (supply path optimisation), particularly SPO transparency will have the most impact on the marketing-comms industry this year. But it’s not all numbers and clockwork. Henley says social movements in the sector will also bring about positive change.
Tozer revealed he believes there are three key programmatic changes set to impact the industry in both the short, and long term.
For Tozer, an increased push towards more progressive KPI’s will soon become commonplace, especially in the awareness phase for clients.
Each video provides incredible insights and is a must-watch.
Please login with linkedin to commentpubmatic
Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]