Publicis Unveils ‘Marcel’, Its Highly-Anticipated AI Platform

Publicis Unveils ‘Marcel’, Its Highly-Anticipated AI Platform
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Publicis Groupe today unveiled Marcel, named after its foudner Marcel Bleustein-Blanchet.

The AI-powered innovation will accelerate transforming the organisation from a holding company to a platform, creating a truly borderless, frictionless enterprise workforce comprised of 80,000 employees worldwide.

Arthur Sadoun (main photo), chairman and CEO, Publicis Groupe, said in a statement: “In June last year, Publicis Groupe announced the creation of Marcel, to connect our 80,000 employees and completely reinvent the way that we work, for ourselves and our clients.

“Since then, our industry has gone through unprecedented challenges, demonstrating that incremental change is not a solution. The need for reinvention is stronger than ever.

“At Publicis Groupe, we haven’t waited to act. We have broken the divide between data, creativity and technology. We have broken our silos through the Power of One. Today, we are breaking the barriers between talent and opportunity with Marcel.

“Marcel is a journey to shift Publicis Groupe from a holding company to a platform and give creative minds the freedom to progress and thrive in this ever-changing industry.

“Marcel is the proof of our commitment to our people. At Publicis, we will put them first in our transformation, and give them the opportunity to learn, share and create more than anywhere else.

“Marcel is the proof of our commitment to our clients. They will be able to leverage our incredible diversity of talent to bring to life the ideas they need to grow their business.

“And, of course, Marcel is the proof of our commitment to our industry. We will be a force for good, by leading the change.

“Tying the development of Marcel to our one-year industry event hiatus was a controversial decision, but a necessary one. It drew a line in the sand and left no doubt that we are determined to do whatever it takes to reinvent an industry that has struggled to evolve over the past 40 years.

“So I’m grateful to our people, our clients, and our partners at industry festivals around the world for their support and solidarity during this period, which will end in July 2018.

“And, last but not least, I’d like to thank everyone at Publicis Groupe who, both directly and indirectly, have contributed to the ideation and production of Marcel. Marcel is the power of all of us, working as one, and we have already begun to prove that.”

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