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Reading: Publicis Groupe Named Mercedes-Benz’s Global Agency
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B&T > Advertising > Publicis Groupe Named Mercedes-Benz’s Global Agency
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Publicis Groupe Named Mercedes-Benz’s Global Agency

Staff Writers
Published on: 14th February 2018 at 9:27 AM
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Publicis Groupe has won the global business for Mercedes-Benz’s creative and digital transformation following a six-month review.

It’s understood the deal includes the German car marque’s work in Australia with Saatchi & Saatchi to handle the creative.

However, the deal doesn’t include the US, German or Chinses markets which are which are currently handled by Merkley & Partners, Antoni and BBDO.

Publicis will reportedly create a new agency – headquartered in Berlin – just for the business and will be called Publicis Emil after Mercedes’ founder, Emil Jellinek. The agency will be run by Justin Billingsley, chief operating officer of Publicis Communications.

Commenting on the business win, Publicis’ CEO Arthur Sadoun said in a statement: “This was without a doubt the biggest pitch in the industry over the past 18 months, and one of the most significant wins the Groupe in many years.

“But more importantly, it is the living proof that the new model we’re putting in place, to become the market leaders in marketing and business transformation, is working.

On Emil Jellinek, Sadoun added: “It was Emil who placed a large order for a new car with Daimler with one condition: that they be named after his daughter, Mercedes. It is in this same spirit of progress that we have adopted his name for our new agency.”

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TAGGED: Arthur Sadoun, mercedes benz, Publicis Groupe
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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