Publicis Groupe Named Mercedes-Benz’s Global Agency

Publicis Groupe Named Mercedes-Benz’s Global Agency

Publicis Groupe has won the global business for Mercedes-Benz’s creative and digital transformation following a six-month review.

It’s understood the deal includes the German car marque’s work in Australia with Saatchi & Saatchi to handle the creative.

However, the deal doesn’t include the US, German or Chinses markets which are which are currently handled by Merkley & Partners, Antoni and BBDO.

Publicis will reportedly create a new agency – headquartered in Berlin – just for the business and will be called Publicis Emil after Mercedes’ founder, Emil Jellinek. The agency will be run by Justin Billingsley, chief operating officer of Publicis Communications.

Commenting on the business win, Publicis’ CEO Arthur Sadoun said in a statement: “This was without a doubt the biggest pitch in the industry over the past 18 months, and one of the most significant wins the Groupe in many years.

“But more importantly, it is the living proof that the new model we’re putting in place, to become the market leaders in marketing and business transformation, is working.

On Emil Jellinek, Sadoun added: “It was Emil who placed a large order for a new car with Daimler with one condition: that they be named after his daughter, Mercedes. It is in this same spirit of progress that we have adopted his name for our new agency.”




Please login with linkedin to comment

Arthur Sadoun mercedes benz Publicis Groupe

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]