“Prioritise Personal Values”: 10 Of The Best With Finecast’s Brett Poole

“Prioritise Personal Values”: 10 Of The Best With Finecast’s Brett Poole
SHARE
THIS



B&T‘s ’10 of the Best’ interview series marches onward in celebration of our inaugural Best of the Best awards.

Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.

Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.

You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.

Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.

To inspire you even more to enter Best of the Best, we’ve been publishing (and will continue to publish) some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network.

Here’s Brett Poole, managing director of Finecast’s Aussie operations. Enjoy…

Best piece of career advice…

Early in my career, I was told “always try to make your boss look good”. Then, I realised my boss at the time was awful.

Later advice directed me towards the mantra of ‘prioritise personal values’. Working for a company that reflects your personal values often translates directly into your very best work, stronger working relationships and overall job fulfilment. One of my personal values is to embrace change – hence, building the future of TV with Finecast is a perfect fit for me.

Best agency in Australia at the moment (that’s not yours) and why…

If I can’t pick a GroupM agency, I would say AKQA. The work coming out of that group is amazing and they are such a versatile team – it feels like anything important you want to do in marketing is possible there. If I need to go outside the bounds of WPP though, I’d go with the Special Group. I particularly love the Uber Eats TV creative!

Best industry leader and why…

Very, very difficult question, but I’d have to give a shout to Brent Smart, CMO of IAG – particularly how he applies his former agency experience to the CMO role. I had the opportunity to hear him speak at the recent Future of TV conference in Sydney and I love the level of candour he offers the industry, not to mention the momentum he and the team have delivered IAG over the years is phenomenal.

Best mentor in your life/career and why…

The most valuable career lessons I have ever learned came from the team I work with day in, day out. I’m incredibly lucky right now to have a team who are undisputed leaders in their field and, by definition, much smarter than me on a great many things.

Best brand you’ve never worked on and why…

Say what you want about Elon Musk, but you have to appreciate the boundaries that have been pushed, bent and broken with the innovation that Tesla has created. The storytelling opportunities with that brand seem endless to me.

Best song for inspiration and why…

I’m a huge Queen fan, so I’m going with “Don’t Stop Me Now” for its high energy.  It’s literally impossible not to be gee’d up by that song.

Best mistake you’ve ever made…

My list of mistakes is quite formidable, so it feels a bit daunting to sift through to find the best one.

When I was 23, I quit my stable job to join an entertainment start-up that immediately ran out of runway as soon as I joined.  However, with painful effort, we resurrected a compelling pitch to land major clients in the US where we travelled for a three-month tour delivering live shows to sporting events, and having the time of our lives while doing it.

Best rumour you’ve heard about yourself…

I continue to perpetuate the rumour that I’m a half-decent golfer – I do this to attract invites to play with real golfers. I hope to learn one day to hit the wretched ball properly.

Best ad of the past decade and why…

I have two amazing daughters and when I saw the Always #LikeAGirl creative, I’m not ashamed to admit I had a dad cry. Such a super-important message to help unwind negative gender stereotypes at such an important age.

Best guilty pleasure

Saturday night playing Animal Crossing with my wife and kids with a cheeky glass of red wine, listening to a Spotify playlist that I have absolutely no involvement in curating (trust me, it’s better that way).

Please login with linkedin to comment

10 of the Best awards Best of the best Brett Poole Finecast WPP AUNZ

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]