Priceline To Target Women As New Survey Shows Poor Health Results

Priceline To Target Women As New Survey Shows Poor Health Results
B&T Magazine
By B&T Magazine
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Chemist chain Priceline Pharmacy has released its first National Women’s Health Report and will introduce free Women’s Health Checks nationally and investing more than $1 million to roll out 60 brand new digital health kiosks into stores.

“Priceline Pharmacy is taking an active role in bettering the health of Australian women. We asked women about their biggest health concerns and now we are offering the solutions to help them stay healthy or get their health back on track,” said Mark O’Keefe, general manager of marketing.

Some 50,000 people took part in the Priceline Pharmacy Health Tracker online survey since it was launched last October. Between October 2014 and July 2015, 32,000 of those participants were women and these results have been published in the 2015 National Women’s Health Report.

During October Priceline Pharmacy is amplifying its health offerings for women with the introduction of new ongoing services, including health checks with pharmacists and health assessments via self-service kiosks.

Starting today, Priceline Pharmacy is offering free 15-minute Women’s Health Checks with a pharmacist in-store covering a wide range of health factors, including anaemia screening and breast-check education using moulds with hidden lumps. And in an industry first 60 state-of-the-art digital health kiosks (pictured right) have been introduced across the country in selected stores which provide immediate assessment of four key health factors: BMI, blood pressure, heart rate and body fat percentage.

Priceline Pharmacy is also providing online tools for its consumers with an enhanced Health Tracker program which now features free meal and activity planners.

Selection of key statistics from the Priceline Pharmacy 2015 National Women’s Health Report:
  • 82% of women reported low fruit & veg intake
  • 51% of women reported a BMI of 25 or above (overweight, obese or extreme obesity)
  • 33% of women reported frequent anxiety
  • 72% of women aged 16-24 reported poor nutrition and 65% of the same age group reported insufficient exercise, which were the highest levels of any age group in both categories
  • The majority of women did not know their cholesterol and glucose measures

 

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