Priceline To Target Women As New Survey Shows Poor Health Results
Chemist chain Priceline Pharmacy has released its first National Women’s Health Report and will introduce free Women’s Health Checks nationally and investing more than $1 million to roll out 60 brand new digital health kiosks into stores.
“Priceline Pharmacy is taking an active role in bettering the health of Australian women. We asked women about their biggest health concerns and now we are offering the solutions to help them stay healthy or get their health back on track,” said Mark O’Keefe, general manager of marketing.
Some 50,000 people took part in the Priceline Pharmacy Health Tracker online survey since it was launched last October. Between October 2014 and July 2015, 32,000 of those participants were women and these results have been published in the 2015 National Women’s Health Report.
During October Priceline Pharmacy is amplifying its health offerings for women with the introduction of new ongoing services, including health checks with pharmacists and health assessments via self-service kiosks.
Starting today, Priceline Pharmacy is offering free 15-minute Women’s Health Checks with a pharmacist in-store covering a wide range of health factors, including anaemia screening and breast-check education using moulds with hidden lumps. And in an industry first 60 state-of-the-art digital health kiosks (pictured right) have been introduced across the country in selected stores which provide immediate assessment of four key health factors: BMI, blood pressure, heart rate and body fat percentage.
Priceline Pharmacy is also providing online tools for its consumers with an enhanced Health Tracker program which now features free meal and activity planners.
| Selection of key statistics from the Priceline Pharmacy 2015 National Women’s Health Report: |
|
Please login with linkedin to comment
CirculationLatest News
Stop What You’re Doing! B&T’s 30 Under 30 Awards 2021 Are Now Open For Entries!
Of all of B&T's events, 30 Under 30 definitely attracts the coolest, hippest crowd but arguably has the crappest music.
Digitas Australia Unveils 7-Part Data Masterclass Series
Publicis Groupe’s Digitas, the Connected Marketing agency, is excited to host a new Data Masterclass series to help brand marketers and the wider industry sharpen their knowledge around the importance of first party consumer data. Led by Digitas Chief Data Officer, Maurice Riley (pictured), the seven-part video series takes a deep dive into the areas […]
Advertisers Vs Aussie TV Networks: Who Scores Best On Sustainability?
In this guest post, Jade Ong, Co-founder and COO at Elevate Super, discusses who scores bets on sustainability: advertisers or Aussies TV networks? Commercial TV networks have always worked hard to earn the trust of advertisers. As an industry predominantly built on advertising dollars, trust is an important commodity the networks can lever to earn […]
Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
Nike Ad On Bullying Sparks Racism Debate & Calls For Boycott
An ad by Nike Japan that covers issues of bullying and racism is facing severe online backlash, as well as calls to boycott the sports giant’s products. The two-minute spot, released by Nike Japan, centres on several teenage girls bullied in school over their race or other differences. In the end, they find their confidence […]
Kmart Produces First-Ever TV Special, A Christmas Showcase On Nine, Via Mushroom Group
Australia’s biggest retail brand, Kmart, has produced its first-ever television special, in collaboration with Melbourne-based Production Agency, Mushroom Group. Premiering this Friday, 4 December 2020 at 7:30pm (EDT) on Channel Nine, ‘Small Gift, Big Heart at Christmas’ is a 30-minute TV special that acknowledges the challenges Australians have faced throughout 2020 and the very different […]
DDB Retains Iron Grip On Top Spot For New Business Wins
DDB's stellar 2020 continues apace. Well, apart from that family of possums in the attic & the septic playing up.
Spark Foundry Roars To Top Spot For New Media Wins For October
Spark crowned Australia's best performing media agency, as Beverly from accounts threatens to bake gluten-free brownies.
Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
Carat: Google, Samsung & eBay Top List Of Australia’s “Most Emotionally Intelligent Brands”
Carat unveils list of top emotionally intelligent brands. B&T assumes they also workout & watch their alcohol intake.
South Australia Health, Wavemaker & News Corp Act Fast To Launch COVID-Safe Black Friday Mask Giveaway
B&T has been vigilant with our face masks. If you'd smelt our office toilets you'd understand why.
Taylor Swift, Ryan Reynolds And Satan Destroy 2020 In Comedy Gem For Dating Site
Here's a top piece of feel-good ad making. Although, be warned in case Taylor Swift's music makes you strangely violent.
triple j’s Hottest 100 Kicks Off With Lifeline Partnership
The countdown to triple j’s Hottest 100 has begun. And that means the Australia Day naysayers have also begun, too.
Jessica Thompson Joins Leadership Ranks Of Salesforce Partner 8squad
Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]
Google Signs On To Pay Australian Publishers As Part Of Global Initiative
Google set to pay Australian publishers. Apparently in ground unicorn horn dust and plundered Inca treasures.
iStock Releases 2021 Visual Trends To Support SMBs And SMEs
iStock has released its top visual communications trends to help small and medium-sized businesses better plan their brand and performance marketing for 2021. Experts from across iStock have identified key emerging trends that they claim will resonate with consumers after a year of disruption—from major political events, the impact of COVID-19, effects of climate change, […]
Air New Zealand Goes In Search Of 8th Wonder Of The World In Fun New Safety Video
When B&T has important business in Rotorua we fly Air New Zealand. Not that we've actually ever been to Rotorua.
What’s Next For Australia’s Privacy Laws?
With the Australian government currently undertaking the most significant review to our data laws ever, smrtr’s co-founder and CTO Boris Guennewig explains what might be next for Australia’s privacy laws. Australia’s privacy laws look set for a significant shakeup following the ACCC’s inquiry into digital platforms. As part of the government’s response to the Digital […]
IBA Report Reveals PR & Marketing Agencies Are Falling Short Of Today’s Market Needs
Only 11 per cent of marketing managers are happy with their public relations agency, staggering findings from a new IBA International report show. IBA International, a leading B2B marketing communications consultancy, has announced the findings of a primary research report, which examines the confidence of B2B organisations in their marketing and communications agency structures. It […]
DoubleVerify Launches Publisher Suite For Digital Publishers
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Australian Open Start Date Confirmed For February The 8th
Aussie Open organisers confirm the date when every Australian suddenly has to become interested in tennis for two weeks.
Verizon Media Launches ConnectID As A Cookie-Less Solution
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
The End Of The IDFA Is Nigh: Preparing For Mobile Identity In 2021
If mobile marketing's your shtick then you need to plant the peepers on this explorative piece and pronto.
Val Morgan Outdoor Launches Next-Gen Screens At World Square
Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]
Yeesum Lo Joins 10 ViacomCBS As Head Of Development
In developing news, 10 ViacomCBS has appointed Yeesum Lo as its new head of development.
Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA
On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]
The Top 100 TikTok Creators, Trends And Videos In 2020
TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]
Fleur Head Steps Into MD Role At VMLY&R New Zealand
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]
Spotify Wrapped 2020: Bad Bunny Tops Most Streamed Artist
Bad Bunny tops Spotify's most-streamed list for 2020. Which certainly begs the question - who the hell's Bad Bunny?
Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
