Priceline Adds Whitney Port As Ambassador For Beauty Festival

Priceline Adds Whitney Port As Ambassador For Beauty Festival
SHARE
THIS



Priceline Pharmacy has announced it is bringing international trendsetter and fashion designer Whitney Port to Australia next month, to launch the Spring/Summer 2015 beauty trends as part of the brand’s Festival of Beauty.

In a unique collaboration, Port has co-developed the trends with Priceline Pharmacy Makeup director Rae Morris, marrying Port’s international design flare with Rae’s expert makeup knowledge capturing the essence of what will be hot in beauty for this coming Spring/Summer season. The trends will be unveiled as a series of stunning looks at a major runway event at Sydney’s Doltone House on 26 August.

“I’m so honoured to be the ambassador for Priceline Pharmacy’s Festival of Beauty! As a designer, I appreciate beauty and fashion so this project embodies who I am as a person. Having the opportunity to work with Rae was so much fun and I’m really thrilled to be able to come to Australia to launch these exciting looks for the coming season,” said Port.

Talking about the inspiration behind the trends, Port said, “When Rae and I got together to work on these trends we were really inspired by how there are so many classic beauty looks that have defined moments in time – we decided to take the looks that everyone was already familiar with – and add a fresh twist, so that they felt modern and new.”

Port’s official duties will include helping launch Priceline Pharmacy’s Festival of Beauty campaign this month.

Newly announced, fellow Priceline Pharmacy ambassador Samantha Harris will also be attending the Festival of Beauty event next month, modelling one of the beauty trends.

The Festival of Beauty campaign is “a celebration of all things beauty.” For Priceline Pharmacy, unveiling the trends created in partnership with Port and Rae reinforces the retailer as the beauty authority and as a priority destination for Australian beauty lovers.

Please login with linkedin to comment

aru scweppes

Latest News

Why Search Should Be The Icing On The Cake To Your TV Spend
  • Partner Content

Why Search Should Be The Icing On The Cake To Your TV Spend

Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]

Partner Content

by B&T Magazine

B&T Magazine
Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]