Prezzee, Australia’s largest online digital Gift Card marketplace has launched an extensive and strategic above the line campaign for Christmas.

The strategy behind the campaign was to address all the pain points associated with peak gifting times in Australia, especially Christmas.

Australians are getting busier which leaves us less time to find the perfect Christmas gift. Prezzee’s digital platform is accessible anywhere, anytime and on any device. Gift Cards from some of Australia’s biggest retailers can be sent instantly or scheduled for the day you want them sent.

Award winning agency Chello was behind the spot.

Prezzee also turns one this month and has had significant success to date including the investment partnership with the Precision Group, and in one year has gone from five to over 40 retailers on board.

The key selling point leading into Christmas is the Prezzee Swap Card; it gives the receiver the ability to choose where to spend their digital Gift Card and ensures it can’t get lost.