Prezzee, Australia’s largest online digital Gift Card marketplace has launched an extensive and strategic above the line campaign for Christmas.
The strategy behind the campaign was to address all the pain points associated with peak gifting times in Australia, especially Christmas.
Australians are getting busier which leaves us less time to find the perfect Christmas gift. Prezzee’s digital platform is accessible anywhere, anytime and on any device. Gift Cards from some of Australia’s biggest retailers can be sent instantly or scheduled for the day you want them sent.
Award winning agency Chello was behind the spot.
Prezzee also turns one this month and has had significant success to date including the investment partnership with the Precision Group, and in one year has gone from five to over 40 retailers on board.
The key selling point leading into Christmas is the Prezzee Swap Card; it gives the receiver the ability to choose where to spend their digital Gift Card and ensures it can’t get lost.
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]