PR Edge Behind Launch of Dating Site For Singles In Uniform

PR Edge Behind Launch of Dating Site For Singles In Uniform
SHARE
THIS



While men and women in uniform have always been highly appealing, a study undertaken for the UK-based bespoke dating site Uniform Dating found our everyday heroes can be hard pressed to find love.

But help is now at hand with the launch of the site Down Under.

Last week Karl Stefanovic donned a police hat on The Today Show in the name of the cause and The Project’s Peter Helliar queried whether wearing a ‘onesie’ might count. The answer is ‘no’, but non-uniform wearers are welcome to find their own hero on the dating site.

News.com.au also dug deep to bring the issue to the fore via their national readership network.

Uniformdating.com saw registrations drastically increase in the 24 hours after the launch of PR.

Uncovering the insight that Australia’s service men and women struggle to maintain a relationship because of their job formed the basis of PR Edge’s plan for Uniformdating.com’s arrival in Australia. Research confirmed uniformed professionals are our surprise lonely hearts – a quarter of uniform wearers admitted they’d seen a relationship come to an end because of long working hours.

Uniformdating.com’s brand manager, Amy Coles, says while it may surprise, it is indeed fact that surgeons are often short of a date.

“It goes to show that when it comes to finding love it’s much more than skin deep and it takes more than a lovely uniform. In fact, these professions can often make potential dates worry whether they’ll get the attention they require.

“Our everyday heroes – doctors, nurses, military personnel, firefighters and lifeguards – well, they need a partner who’s prepared to be a little flexible in order to allow them to continue to save lives while falling in love!”

PR Edge managing partner, Fee Townshend, says advertising types should be aware that despite the long hours spent back at the office, a black t-shirt or plaid shirt do not actually count as a uniform.

“The reality is there are no true heroes in this business – but maybe there is a chance for love at Uniformdating.com.”

PR Edge is managing the launch, publicity and social media interaction for the new site. Visit: Uniformdating.com. 

Please login with linkedin to comment

CHE Proximity ELLE Australia Harper’s BAZAAR The Australian Women’s Weekly

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.