Swedish electric car manufacturer Polestar has created a film showing off its temporary Rovaniemi snow space, just six miles south of the Arctic circle.
Featuring sweeping shots of the bleak and beautiful Arctic tundra, as well as close-up shots of the wheels and suspension components hewn from the ice, the 48-second film is brooding and dripping with Scandi cool.
The showroom is also made entirely from snow and even has a James Bond bad guy lair vibe to it all. However, despite that, it is entirely functional, customers can buy cars and can even take them for a test drive on a nearby track.
The snow was gathered from the nearby Ounsvaara ski resort and delivered in electric trucks to Rovaniemi. It will be returned at the end of February.
CREDITS
Polestar Finland
Martin Österberg, Head of Marketing & PR
Johanna Laune, PR & Communications Manager
Mette Pasanen, Marketing Manager
Justus Tikanoja, Event Manager
Polestar Global
Carl Mårtensson, PR & Communications, Europe
Ulrika Hamrén, Content Production
Magnus Lindell, Designer
Dragan Pavlovic, Designer
Ulrika Hamrèn, Content production
Conor Nally, Editor-in-Chief
Fabian Stark, Copy
Louise Löfgren, Project Manager
Helena Rosenqvist Hallin, Marketing Planner
Felix Sarwe Grankvist, Art Director
Lisa Germundsson, Web Editor
+ Brand & Marketing and PR & Communication teams
External Partners
Construction Company: Frozen Innovations
Brand Company: Bou
Event Partner: Arctic Design Week
