Sports storytelling site PlayersVoice.com.au has announced a strategic partnership with Fox Sports, as well as the completion of its Series A capital raising.
Following its launch in September last year, PlayersVoice’s new partnership will include wide-reaching integrations across Fox Sports’ suite of broadcast and digital products and channels.
Both companies will work together on their shared vision to further close the gap between sports news and live sport by creating and disseminating premium content for fans, sportspeople and brands across all screens and devices.
In addition to its alliance with Fox Sports, PlayersVoice has successfully attracted significant capital from returning investors, high net-worth individuals, media specialists, and elite sportspeople.
PlayersVoice CEO Kerry McCabe (pictured above) said: “Fox Sports is one of Australia’s most-loved brands and we couldn’t ask for a more aligned partner to join us at this stage in our journey.
“Our thanks and appreciation go out to the sportspeople, users, brands and investors who have joined the PlayersVoice movement as we deliver on our vision to enrich the soul of Australia’s great obsession – sport.”
Fox Sports chief operating officer Peter Campbell said: “Fox Sports understands Australians’ connection with sport. We know it’s deeper than just our love of the game; it’s about the joy and optimism it brings with it.
“PlayersVoice aims to create stronger ties between sportspeople and fans through unique storytelling, which is a great extension to the Fox Sports and Foxtel offering.
“Fans are hungry to learn more and hear from their favourite athletes, and this is what PlayersVoice has unearthed. We look forward to building a strong partnership that will deliver unique and engaging content to sports lovers.”
Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]