Pinterest 2020 Trends: Eco-Friendly, Gender-Neutral And Pampered Pets Are In
Social media platform Pinterest has revealed the trends to look out for in 2020 in a new report.
The Pinterest 100 shows ideas across food, home, style, beauty, travel and family. It compares global search volumes from August 2017 to July 2018 with those of August 2018 to July 2019 and identifies100 topics with significant search volumes and consistent, upward growth.
The report has grouped these 100 trends into 10 groups:
Beyond binary
From flexible pronouns to unisex nurseries, a more accepting view of gender identity is on the rise. People are looking for more gender-neutral options for both everyday needs and milestone events. In response, more companies all over the world are launching inclusive products that steer clear of gendered labels and colours, such as Mattel’s new gender-neutral Creatable World dolls, customisable and inclusive without gender limitations.
Of all age groups, Gen Z tends to expect more gender-neutral options. For example, 59 per cent of Gen Zers expect to see gender-neutral options on forms, compared to 40 per cent of Boomers.
Conscious consumption
A push for more eco-friendly habits is changing how we live – from everyday choices to life’s biggest milestones. There’s a shift towards more conscious consumption as people re-evaluate their impact. For many, that means using fewer products, and more sustainable ones at that, as well as keeping an eye on waste.
People expect businesses to do their part too. In a Nielsen study, 81 per cent of people strongly agreed that companies should help to improve the environment. People around the world are demanding action on areas such as climate change, with individual steps that can lead to a massive impact.
Finding balance
When you hear the word ‘wellness’, you might think of luxurious spas or relaxing getaways. But next year, people will be thinking about wellness in a more everyday way, as they look for easy habits to counter anxiety, stress and burnout.
Everyone’s routine looks different. Maybe you turn to journaling, or maybe you’re more of a dance-around-the room kind of person. Whatever your style, there are lots of easy ways to get a daily dose of positive vibes.
Home hub
Sure, home is where the heart is. But now it’s also where your office is… and your gym… and maybe even your waterfall. Thanks to new technology and flexible office policies, it’s never been easier to never leave home, which means big growth for industries like home décor, athleisure and delivery services.
Take a conference call from the sofa, join a workout from your living room, then enjoy some home-brewed beer. Because these days, there’s truly no place like home.
Internationally inspired
The world feels smaller than ever as people trade influences and traditions every which way. These days, you don’t need a passport to get hands-on with other cultures. Artisans, chefs and everyday people alike are using digital media to share their stories. Their tales of heritage and tradition criss-cross the globe, inspiring others to go and try something new.
And if you do have a passport, there are more opportunities than ever to learn straight from the source. Today’s globetrotters are prioritising meaningful activities, like cooking classes and artisan visits. Once they return home, they’re trying to recreate those experiences on their plates and on their walls.
Pampered pets
People treat their pets just like their human family. Or in some cases… even better. Pet pampering is reaching all-time highs. We’re talking farm-to-table dog food, pet playgrounds and even feline fashion. Increasingly, millennials who might be delaying traditional milestones like marriage are turning to fur babies for companionship. It’s not just puppy love: In the UK, more than 50 per cent of pet parents aged 19–38 said that they’d prefer to cut expenses for themselves rather than cutting back on their pets.
Expect to see more human-like habits come over to the pet world. After all, only the best for our pets!
Responsible travel
It’s time for a travel tune-up. Like many industries, tourism is reaching an eco-conscious crossroad as people look to lessen their impact when exploring new places. For some travellers, that means monitoring their environmental impact. They’re embracing cleaner transport methods, or even taking staycations instead of long-distance getaways. For others, it’s more about their cultural impact including avoiding overcrowded hot spots and picking destinations with smaller tourist scenes. Look no further than Sweden, where they’ve coined new words for eco-friendly travel habits: Flyskam (‘flying shame’) and tagskryt (‘train bragging’).
Re-wilding
Hear that? That’s the call of the wild, urging you to go outside. Nature is the perfect antidote to digital fatigue, artificial lighting and sitting culture. Getting outside can lower stress and increase energy; whether you’re taking in the scenery, mastering survival skills or learning new outdoor hobbies. For others, even indoor plants feel like a breath of fresh air. So, if you’re a thrillseeker, or more of an ‘eating outside counts’ type, maybe it’s time to put down your screens and reconnect with the great outdoors.
Space everything
Get ready for lift-off! For 2020, there’s a new kind of space race. Half a century after the first moon walk, space tourism is finally feeling real. As companies prepare for potential 2020 launch dates, people are getting lost in their outer-space daydreams. An extra boost comes from the current focus on STEM educational topics (science, technology, engineering and maths). Part-science, part-imagination, it’s the perfect topic for curious children. Whether you’re more into the scientific or the sci-fi-riffic, you’re sure to find something to love about this year’s take on space.
90s re-run
Forget partying like it’s 1999. These days, we’re living like it’s 1999.
We’re seeing 90s references all over, from high-fashion runways to retro devices.
For many, it’s a nostalgic rewind back to a more lighthearted era. As millennials get older, they’re reliving fond memories and bonding over shared experiences. Meanwhile, Gen Z is discovering 90s culture for the first time and putting their own twist on the trends.
The obsession with all things 90s just keeps growing. So put on your bucket hat, grab a CD player and start living la vida 90s one more time.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.