Pinterest Announces Second Annual Creators Festival For October 20th

Pinterest Announces Second Annual Creators Festival For October 20th
B&T Magazine
Edited by B&T Magazine



Pinterest has announced it will host its second annual global Creators Festival on Wednesday, October 20th, 2021.

With content and topics inspired by creators, the global virtual event will feature internationally recognised talent, top emerging creators, Pinterest executives and special guests who will announce the company’s latest creator products, features and experiences.

The event will be hosted in countries around the world including the US, Canada, UK, Australia, Germany and France.

“Pinterest is building a future for creators focused on inspiration over entertainment and reaching audiences in an engaging, positive and actionable space. This special event represents a new era with creators, and we’ll unveil the latest products and features we know they want and need to create meaningful engagement with their communities,” said Aya Kanai, head of content and creator partnerships at Pinterest.

“What makes the Festival so special is, we’re handing creators the microphone to share our new products as well as offer guidance and help other creators be successful on the platform.”

The hour-long, live-streamed event will touch on an array of topics from growing an inspired audience, to launching a brand, to creating high-quality content that fosters more meaningful engagement, to monetizing content and tackling challenges such as creator burnout.

“The Pinterest Creators Festival will explore what it really means to ‘make it’ as a creator and shine a spotlight on why Pinterest is the best place to do it,” said Colleen Stauffer, global head of creator marketing at Pinterest.

“We’ll dig into why Pinterest is different from any other platform and hear success stories and advice directly from creators who have already ‘made it’ on the platform.”

People are taking control over their emotional and mental health, and expect the brands they use to prioritize this wellness and provide a space for it. For creators, they’ve been seeking out platforms that foster a kind and inclusive environment to create their content.

Pinterest, known as the ‘kindest corner of the internet,’ took intentional steps this spring to further bolster its inclusive space through the launch of its Creator Code, a mandatory set of guidelines intended to educate and build community around making inclusive and compassionate content.

In addition, the company unveiled advanced comment moderation updates, including positivity reminders, keyword filtering and spam prevention signals that use machine learning to detect and remove negative comments.

The inclusive brand also launched several new products and tools to help creators feel seen and empowered, including an international expansion to the brand’s skin tone range search feature, which shows inspiration and ideas similar to the skin tone range users select; a ban on all weight loss advertisements to deter negative body image and commentary; and most recently, a new hair pattern search, that through computer vision, enables Pinners to refine hair searches by unique hair patterns: protective, coily, curly, wavy, straight and shaved/bald.

“It’s an exciting time for creators on Pinterest,” said Kanai.

“We’ve been intentional about listening to their feedback and have created the tools and products that are really going to up-level their content game and bring them even closer to manifesting their inspiration and dreams with an engaged and supportive audience.”

Register to attend Pinterest’s October 20th Creators Festival: pinterestcreatorsfestival.com




Please login with linkedin to comment

Pinterest Pinterest Creators Festival

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]