B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Seven
  • B&T Exclusive
  • Australian Open
  • Married At First Sight
  • Partner content
  • ABC
  • Thinkerbell
  • Meta
  • Cairns Crocodiles Speaker Spotlight
  • 30 Under 30
  • Women Leading Tech
  • Special
  • AFL
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Peter Stefanovic Boned By Nine, All Eyes Now On Karl
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Peter Stefanovic Boned By Nine, All Eyes Now On Karl
Media

Peter Stefanovic Boned By Nine, All Eyes Now On Karl

Staff Writers
Published on: 19th December 2018 at 10:30 AM
Staff Writers
Share
4 Min Read
SHARE

The Stefanovic family just can’t seem to avoid the headlines of late with news this morning that Nine has not renewed Peter Stefanovic’s contract.

The younger of the Stefanovic clan had been at the network for 15 years in a number of guises, most recently as host of its Weekend Today program.

According to media reports, Stefanovic’s removal was a combination of a lack of on-air chemistry, poor ratings and fallout from April’s now infamous ‘Ubergate’ scandal, where he and brother Karl were busted in the back of an Uber dishing dirt on Nine management and their on-air colleagues.

Peter’s departure will now only add to the uncertainty around Karl’s future at the network, as he’s apparently been on the nose with network chiefs for some time.

In a statement, Nine said Peter had left to “explore new opportunities”.

Interestingly, the 37-year-old had complained during the ‘Ubergate’ scandal that the network wasn’t giving him hard journalism roles and ideas he’d put forward had been ignored by his bosses.

In a statement, Peter said he had “an amazing time at Nine being a foreign correspondent, news reporter and covering some amazing stories for 60 Minutes” – notably not mentioning his latest gig on Weekend Today.

“I’ll miss my friends at Nine very much, it has been a huge privilege to work alongside so many great people,” he added.

Only last week, The Daily Telegraph speculated that Nine bosses were set to punt Stefanovic due to his lacklustre performance on Weekend Today, adding that South Australian TV identity Brenton Ragless was set to take his hosting role.

However, a Nine insider has told The Australian that ultimately it was the “Ubergate” affair that was his undoing.

The mole described Peter Stefanovic as a ­“decent fellow” and a “bloody good reporter”.

‘‘Everyone is in shock, but its Ubergate that’s done him in,” the unnamed source said. “Today has been spiralling out of control. And they bone people.”

Meanwhile, Karl’s future at the network now looks uncertain at best.

Nine management could indeed look for a complete clean-out of its on-air talent, with The Daily Mail reporting that Karl, Richard Wilkins and Peter’s wife, Silvia Jeffreys, all in the firing-line.

In September, Nine CEO Hugh Marks said that Karl’s job was safe for now, but said that everyone on the show – “especially Karl”– needed to lift their game.

Only last week, Marks appointed a new executive producer, who is expected to make changes to the Today line-up.

Amid plunging ratings and another kicking by rival Sunrise, the Today show is in desperate need of a revamp and to reassure nervous advertisers. Some new, younger blood could be just the tonic, not to mention the expense of Karl’s $3 million annual salary.

Meanwhile, entertainment reporter Peter Ford claimed Silvia Jeffreys will be replaced by Tracy Vo, who works as a presenter with Channel Nine’s Perth team.

Ford tweeted: “As I reported yesterday there is also a plan to also “redeploy” @SylviaJeffreys and @Tracy_Vo is favourite to move east.”

Even stalwart entertainment reporter Richard Wilkins’ future is up in the air.

Over the weekend, The Daily Telegraph reported that Nine management weren’t going to renew Wilkins’ contract beyond the end of the year. The 64-year-old has been with the network for over three decades.

To counter the claim, Nine issued a statement via the now Nine-owned Sydney Morning Herald that said: “Richard is a valued member of the Nine and Today family. He will remain with Today in 2019 and beyond.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: karl stefanovic, Nine, Peter Stefanovic, Today
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Australian Prime Minister Anthony Albanese.
TV Ratings (1/4/2026): No MAFS, No Worries Seven News Wins The Night
02/04/2026
Ad Spend Down 3% YTD, But Nine’s Olympics Pushes Streaming 22.5%
02/04/2026
2degrees Rings Up Real Connection In Scroll-Stopping Campaign Via TBWA\NZ
02/04/2026
How AI Search Is Impacting Your Brand & Your Complete GEO Playbook
02/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?