Yahoo7 Appoints New Head of Insights and Analytics

Yahoo7 Appoints New Head of Insights and Analytics

Yahoo7 has announced Peter Hammer as its new head of insights and analytics.

Hammer will play a key role in understanding audiences to drive consumer product development and sales strategy for the Yahoo7 audience, product and commercial teams.

Hammer brings more than 10 years experience in strategic research to his new role at Yahoo7. Most recently, Peter was the director of research and planning for Turner Broadcasting System, Asia Pacific, delivering research insights and strategic planning support to drive commercial decisions across the network. His experience spans media and marketing industries across the Asia Pacific region with previous research roles at Turner International Australia, Austar and The Ehrenberg-Bass Institute.

0eb33bc

Caroline Casey, director of product and audience for Yahoo7 said: “We’re delighted to welcome Peter to the business. Insights and analytics are a core part of our business. Data plays a crucial role in helping us understand what our audiences and advertisers want and how we can deliver the best experience for them.”

“Peter’s wealth of knowledge in consumer insights will enable us to continue to place our audience and advertisers at the heart of our business,” she added.

Hammer will be based in the Sydney office.




Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]