Yahoo7 Appoints New Head of Insights and Analytics

Yahoo7 Appoints New Head of Insights and Analytics

Yahoo7 has announced Peter Hammer as its new head of insights and analytics.

Hammer will play a key role in understanding audiences to drive consumer product development and sales strategy for the Yahoo7 audience, product and commercial teams.

Hammer brings more than 10 years experience in strategic research to his new role at Yahoo7. Most recently, Peter was the director of research and planning for Turner Broadcasting System, Asia Pacific, delivering research insights and strategic planning support to drive commercial decisions across the network. His experience spans media and marketing industries across the Asia Pacific region with previous research roles at Turner International Australia, Austar and The Ehrenberg-Bass Institute.

0eb33bc

Caroline Casey, director of product and audience for Yahoo7 said: “We’re delighted to welcome Peter to the business. Insights and analytics are a core part of our business. Data plays a crucial role in helping us understand what our audiences and advertisers want and how we can deliver the best experience for them.”

“Peter’s wealth of knowledge in consumer insights will enable us to continue to place our audience and advertisers at the heart of our business,” she added.

Hammer will be based in the Sydney office.




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]