Howatson+Company has revealed a new brand platform for Petbarn that sees the world through the eyes of the retailer’s number one customer – pets.
“There are three fundamental truths that make Petbarn unique – pet parents love what we do for them and their pets, our staff are absolutely passionate about pets, and we know that pets simply love Petbarn. Petbarn is a mecca for pets, they sniff out our stores on their walks, and no amount of lead-tugging will get them to move once they’re there. Our new Pets Love Petbarn platform is more than an advertising campaign, it is the organising idea that brings our entire business together,” explained Nick Adams, chief customer officer, Petbarn.
From a dog that eats its way into trouble to an overly domesticated house cat to a guinea pig that struggles with pronunciation, the ads breathe new life into Petbarn’s brand icons, giving them unique and adult personalities. They were directed by Max Barden (Sweetshop) and voiced by some of Australia’s best comedians including Sam Simmons and Michelle Brasier.
Adds Gavin Chimes, executive creative director at Howatson+Company, “It’s so rare for a brand to have an identity that’s as iconic and ownable as Petbarn. It was only right that we leant into it. By giving their lovable characters grown-up, modern personalities, we’ve created a platform that can entertain and inform for years to come. One that can’t be mistaken for anything other than Petbarn.”
“Pets Love Petbarn” premieres via a launch campaign running across all major screens. View the works here:
