Perfume Ads Spoofed In Witty New McDonald’s Burger Spot

Perfume Ads Spoofed In Witty New McDonald’s Burger Spot
SHARE
THIS



McDonald’s in the UK have parodied the often ludicrous world of perfume ads in a spot for its new gourmet “Signature” burger range.

The ad by Leo Burnett London sets out to show the burgers are a bit fancy while retaining the brand’s sense of humour and fun. Check the ad out below:

The ad appears at first to be telling the all-too-familiar perfume commercial tale of a stolen moment between lovers, complete with billowing curtains and windblown hair. Sadly, for the man in this story, the woman is actually in love with her Signature Collection burger.

By using the language of luxury goods advertising, even with a humorous twist, the campaign highlights the step change that The Signature Collection represents for McDonald’s.

The TV and cinema ad will run in targeted areas that are within the proximity of a McDonald’s restaurant that serves The Signature Collection. It breaks on 23rd August and will run in three different bursts up until the end of 2017. Media buying is through OMD UK.

Peter Heyes, Leo Burnett’s creative director, said: “We are very proud of our campaign for The Signature Collection, McDonald’s premium burger range. ‘Everyday luxury’ was a clear brief, and this campaign is not only dripping in luxury, but still full of that McDonald’s wit and charm. This balance was delicately struck by the wonderful Guy Manwaring from Sonny.”

Please login with linkedin to comment

Advertising Standards Bureau Employer Branding Swithced on Media

Latest News

Underwear Subscription Brand Knobby Shares Loyal Customers’ Stories In New Campaign
  • Campaigns

Underwear Subscription Brand Knobby Shares Loyal Customers’ Stories In New Campaign

Australian underwear subscription brand Knobby is teaming up with its loyal subscribers to share their stories in a new campaign aimed at celebrating extraordinary individuals. Based on the Sunshine Coast, Knobby claims to be Australia’s leading undie subscription brand reaching subscribers across Australia, Europe, the US and Asia, with its undies featuring an amazing new […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]