Australian specialist lender Pepper Group has appointed PR agency Sefiani to develop and implement an integrated communications program.
The program will focus on thought leadership, advocacy, media relations and digital channel engagement.
Melinda Hofman, corporate affairs manager at Pepper, said: “We’re very pleased that our search for a PR partner led us to Sefiani, who put forward a senior team with deep experience in the financial services sector.
“Their understanding of our business and strategy impressed us, along with their strong track record shaping corporate narrative and helping build brands.”
Sefiani director Sarah Craig said: “Pepper’s proposition as the leader in ‘real-life lending’ for Australians who face real life situations really resonated with us.
“In the current setting, demand for specialist lending is anticipated to grow, and we very much look forward to working closely with Pepper shaping communications outreach to mortgage brokers, financial and business media and the community.”