PayPal Australia unveils its biggest Australia consumer ad campaign ever, fronted by actor and comedian Will Ferrell. Rolling out this month, the campaign highlights the benefits of checking out with PayPal Pay in 4, which lets Australians pay in four instalments with no late fees and no interest across millions of online stores.
The ad will air during marquee sporting broadcasts including the AFL grand final and NRL grand final, before extending across television, broadcast video on demand, Netflix, Amazon Prime, Binge and other streaming platforms. The Australian campaign is an extension of PayPal’s global brand platform featuring Ferrell.
Set on an aeroplane flight, the ad sees Ferrell leap from his seat and commandeer the inflight announcements from a bewildered cabin crew member. In true Ferrell style, he delivers the message that shoppers can “Pay in 4 with no interest and no late fees with PayPal”, while also offering tongue-in-cheek tips on spelling and in-flight bathroom etiquette.
PayPal provides Australians with a fast and secure way to shop and send money. As we head into the busiest shopping season of the year, PayPal gives shoppers the choice and flexibility to pay in a way that suits them, including with their debit card, credit card, bank account, PayPal balance or by paying later with the PayPal Pay in 4 buy now, pay later service (BNPL).
PayPal Pay in 4 has no late fees, no interest, no set up or account-keeping fees for consumers and is available almost anywhere PayPal is accepted online. Every PayPal Pay in 4 transaction is protected by PayPal’s secure platform with eligible purchases backed by PayPal Buyer Protection should an item not arrive, be damaged, or significantly not as described.
“This is the largest consumer campaign PayPal has ever run in Australia, and we’re thrilled it features iconic A – list actor, Will Ferrell, whose universal humour resonates across generations. He brings unmistakable energy to the creative while shining a spotlight on the benefits of PayPal Pay in 4, a simple BNPL solution that millions of Australians can use with confidence,” commented Caitlin Hoey, head of consumer marketing, PayPal Australia.
The campaign also features PayPal’s refreshed brand identity, including its new logo and bold visual look. The creative will be amplified through a multi-channel marketing push spanning out-of-home, digital media, audio, influencer, and social media.
The ad was developed working with PayPal’s global agency network Publicis Groupe.
