Pacific Magazines can officially kick back and relax because it’s done – the first phase of its digital roll-out is complete, after unveiling new products for New Idea, WHO, FamousLIVE, marie claire, Women’s Health, Men’s Health, Better Homes and Gardens, Home Beautiful, Prevention, Practical Parenting and Diabetic Living.
The roll-out culminated with a new visual identity, content verticals and improved user experience for real-life brand, that’s life!
The portfolio of data-driven and mobile-first digital destinations have collectively delivered 185 per cent traffic growth since April*, launching Pacific up into the stratosphere.
CEO of Pacific Magazines Peter Zavecz said, “The teams have worked incredibly hard to deliver a portfolio of data led, fully responsive sites in just over six weeks. This is an impressive feat by any measure.
“Our new portfolio of digital assets allow us to extend the footprint of our leading cross-platform brands whilst building the country’s most deep and valuable data sets – and, in doing so, own the consumer categories most strategically and commercially important.”
The creation of the new portfolio of digital products follows a renewed commercial partnership between Pacific Magazines and Yahoo7, with Pacific now overseeing creative, content, commercial and overall management of its brands and Yahoo7 exclusively providing in-stream native advertising on Pacific digital products.
Gereurd Roberts, commercial director and GM, food, family and home, added, “Our recent digital campaign has delivered a new and market-leading portfolio of mobile first, video-driven digital products which offer scale at speed, and highly engaged audiences across valuable consumer categories.
“During the second phase, we will further extend our already impressive digital, data and content capabilities – to grow our reach and to improve returns for Pacific’s consumers and commercial partners alike.”
All products were conceived, designed and built by Pacific’s in-house teams, led by Darren Kerry, head of digital and innovation. He said portfolio of digital products now allows Pacific to deliver better experiences on all platforms and “better commercial outcomes for valued partners and advertisers”.
*Source: Nielsen Market Intelligence (Domestic), Average Daily Unique Browsers, as at 15/06/2016.