OzTAM’s latest VOZ Total TV Viewing Report has found that Total TV — linear and BVOD TV taken together — reached 86.7 per cent of Australians each month in the first half of 2026, with engagement driven by major live sporting events.
Based on the VOZ Total TV currency database, the report covers viewing from 28 December 2025 to 27 June 2026 (Weeks 1 to 26), providing a national, de-duplicated view of free-to-air broadcast TV and BVOD viewing across devices, audiences and genres.
It is distinct from, but contains a snapshot of, OzTAM’s Streamscape report, which incorporates viewing data from subscription video-on-demand (SVOD) and other streaming services.
The report found that Total TV delivered 70 billion minutes of broadcast TV and BVOD content consumed each month. It also found that BVOD is growing in share, and now accounts for 19.1 per cent of Total TV viewing minutes, up from 16.2 per cent in the second half of 2025.
It also found that BVOD continues to extend Total TV reach, particularly among younger audiences, with the 16 to 39 age demographic recording the highest exclusive BVOD (BVOD Only) monthly reach at 19.9 per cent.
While the TV set remains the dominant viewing screen, viewing on computers, tablets and smartphones continues to grow across all demographics, led by people aged 16 to 39.
Major live sporting events drove record viewing with the FIFA World Cup and NRL State of Origin contributing to 4.8 billion BVOD viewing minutes in Week 25 (14 to 20 June), the highest weekly volume since the launch of VOZ currency in December 2021.
Viewing choices continue to diversify with FAST (free ad-supported streaming TV) channels accounting for 4.5% of BVOD viewing and showing a distinct viewing pattern, particularly during daytime and on weekends.
Karen Halligan, CEO of OzTAM, said: “Total TV continues to demonstrate its scale and relevance, while the growth in BVOD viewing shows that audiences want greater flexibility in how and when they watch. Live sporting events also continue to bring mass audiences together, delivering some record-breaking numbers. The VOZ Total TV Viewing Report distils the trends that matter most from the VOZ Total TV currency data, giving our time-poor industry a clear view of the insights shaping how Australians are watching.”
