To help Oxfam Australia engage Aussies on the issue of extreme wealth inequality, Bullfrog have partnered with Bone Digital to create the Trillion Dollar Bill; a receipt listing over 8.4 billion items that the world’s 10 richest people can afford to buy – including the solutions to ending poverty.
The world’s 10 richest people have over $1 trillion between them. That obscene amount of wealth is actually enough to end global poverty, with billions left over.
So, why isn’t the other 99 per cent of the world protesting about this? Research has shown that the human brain is unable to compute the value of that many zeros. We simply can’t comprehend what a trillion dollars actually means.
To explain the ever-growing wealth gap and help contextualise just how much wealth we’re actually dealing with here, Oxfam Australia has partnered with Bullfrog and Bone Digital to create the Trillion Dollar Bill – a seemingly endless itemised receipt detailing everything the world’s 10 richest people could afford to buy, including several solutions to world poverty.
The Trillion Dollar Bill contains 8.4 billion items, ranging from everyday purchases, to more expensive luxuries only the one per cent can afford.
“We needed to prove that nothing is out of reach for the super-rich,” says Lauren Eddy, senior copywriter at Bullfrog. “So of course there are private islands, Bentleys and Post Malone’s diamond pinky ring. But that’s chump change. Look closely and you’ll find more exclusive luxuries, like SpaceX flights, the Burj Khalifa, or Twitter – which, incidentally, is more expensive than providing food security to 490 million hungry people.”
Most importantly, Oxfam Australia have also highlighted special items on the receipt, such as global humanitarian aid and hunger relief, that will make it harder for billionaires to ignore these (really quite affordable) solutions to ending poverty.
“Our strategy was to find an entertaining way of quantifying the vast sum of money these billionaires have,” says Mike Doman, executive strategy director at Bullfrog. “Then, we could propose far more constructive ways of spending it, through Oxfam’s proposed wealth tax on the super-rich and, domestically, by opposing stage 3 tax cuts.”
The Trillion Dollar Bill will be promoted across social, PR and throughout the upcoming Melbourne International Comedy Festival, encouraging Australians to re-share and tag a billionaire to send them the bill.
Client: Oxfam Australia
Creative & Strategy: Bullfrog
CEO: Dalton Henshaw
Managing Director: Matilda Hobba
Executive Strategy Director: Mike Doman
Strategy Director: Ben Thomas
Executive Creative Directors: Dan Sparkes & Elle Bullen
Senior Business Manager: Megan Wailes
Senior Art Director: Katarina Matic
Senior Copywriter: Lauren Eddy
Senior Designer: Alex Roby
Web Development: Bone Digital General Manager: Simon Hipgrave Chief Technical Officer: James Burke Head of Operations: Luci Trotter
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