Autumn Winter 2017 signifies a new beginning, re-imagining the signatures of yesterday with a shift in design, storytelling and brand personality starring brand ambassador Rose Byrne.
Setting the scene for AW17, Ben Briand at Collider Film directs, together with creative team TBWA Sydney, Oroton’s premier fashion film, a playful and disruptive representation of the Oroton aesthetic.
A sultry, sophisticated Byrne, Oroton’s brand ambassador, is sided by a bold cast of fresh faces, taking the audience on a journey through obsession, jealousy and desire. The cinematic dream is centered on Oroton’s leading campaign piece, the Ashbury Clutch, embodying a refreshed vision and juxtaposition of sophistication and effortless cool.
Created in perfect harmony with a modernized design culture, the film tells a visual story of desirability that has always surrounded timeless Oroton pieces.
A step in a new direction, AW17 was designed with a focus on playing with expectations in a way that shifts thinking, a way that explores the depths and breadth of the signature Oroton style whilst allowing the wearer to discover a side of her she may not have come to realise.
Using architectural influences including Frank Lloyd and artist David Hockey the 1960s’ inspired campaign launched yesterday and is set to roll out across social media and print.
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]