Autumn Winter 2017 signifies a new beginning, re-imagining the signatures of yesterday with a shift in design, storytelling and brand personality starring brand ambassador Rose Byrne.
Setting the scene for AW17, Ben Briand at Collider Film directs, together with creative team TBWA Sydney, Oroton’s premier fashion film, a playful and disruptive representation of the Oroton aesthetic.
A sultry, sophisticated Byrne, Oroton’s brand ambassador, is sided by a bold cast of fresh faces, taking the audience on a journey through obsession, jealousy and desire. The cinematic dream is centered on Oroton’s leading campaign piece, the Ashbury Clutch, embodying a refreshed vision and juxtaposition of sophistication and effortless cool.
Created in perfect harmony with a modernized design culture, the film tells a visual story of desirability that has always surrounded timeless Oroton pieces.
A step in a new direction, AW17 was designed with a focus on playing with expectations in a way that shifts thinking, a way that explores the depths and breadth of the signature Oroton style whilst allowing the wearer to discover a side of her she may not have come to realise.
Using architectural influences including Frank Lloyd and artist David Hockey the 1960s’ inspired campaign launched yesterday and is set to roll out across social media and print.
