On Sunday, Oreo sparked wonder across the country with the launch of its global brand platform ‘Wonderfilled’, promoted cross channel via TV, in-store, PR and influencer engagement, digital, and social media.
The Wonderfilled philosophy is based on Oreo’s belief that the world is full of wonder and positivity, even when we may think it isn’t. We can unlock this wonder with an act as simple as sharing an Oreo.
A 15-second TVC ‘World Leaders’ officially launched the new brand platform. Shaped around the global creative ‘I wonder if I gave an Oreo to…’, it has been reimagined for the Australian audience, encouraging them to see the world with open eyes and a curious heart.
The animated spot tells the story of how by sharing an Oreo – the token of wonder – world leaders are inspired to dream and join as one to create a world of harmony.
Oreo will continue to spread the Wonderfilled story on and offline with influencer engagement, whereby influencers will show their interpretation of what wonder means to them in their own unique way.
Shoppers will see high impact, in store point of sale, and Oreo’s social channels will further spread the word with online content for their followers.
Sara Black, senior manager marketing – ANZ Biscuits Mondelez International said, “Oreo is one of the world’s most loved cookies, known and loved for its playful imagination.
“We’re thrilled to bring the Wonderfilled philosophy to Australia, re-creating it for our engaged audience and highlighting how sharing something as small as an Oreo can brighten our perspective on the world.
“This is the largest campaign for Oreo Australia yet, and more wonder will be shared across 2016 which we look forward to sharing with you in due course.”
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