Optus has added the independent strategic creative agency Momentum to its agency roster following a competitive pitch.
Momentum will deliver activations across Optus’ national retail network, including major product launches, to bring high-impact brand moments directly to customers at the point of purchase.
Momentum joins an agency village that includes Droga5, Accenture Song, Apparent and BRX.
Momentum has been steadily expanding its client base in recent years and now features a portfolio of brands such as SAP, Endeavour Group, Heineken, Lion and American Express.
Momentum said the Optus appointment reflects increasing demand for physical environments that work harder, particularly around flagship occasions such as new product launch releases.
“We’re incredibly proud to partner with Optus at a time when retail is being reimagined as an experience-led channel.This is about creating experiences that genuinely connect with customers and leave a lasting impression,” Momentum managing director Jen Peace said.
“We’ve been deliberate about how we grow Momentum, focusing on partnering with ambitious brands where we can create meaningful, commercially impactful work. What’s exciting is the calibre of clients we’re now working with, from global technology leaders through to some of the most recognised consumer brands. It’s a reflection of the confidence in our model and the increasing demand for ideas that connect brand, experience and retail in a more integrated way.”
Lauren Dawber, executive general manager of marketing at Optus, said: “Our retail network is an important way for customers to connect with Optus, whether they are exploring our products and services, seeking advice or getting support.
“Momentum’s ability to create integrated, high-quality experiences will help us continue evolving our stores and make every customer interaction more engaging, impactful, useful and distinctly Optus.”
