Optus has gotten behind the sporting arena again with its partnership of the Paralympic Committee.
The partnership is 10 years and sees the Aussie telco become the official telecommunications company of the Australian Paralympic Team.
On top of that, Optus has announced Paralympian hopeful Matthew Formston is ambassador for the telco’s ‘Relentless Improvement’ campaign.
The Paralympics are being held in September this year, right after the Rio Olympics.
The sponsorship includes the Summer Teams for Rio 2016, Tokyo 2020 and the yet to be determined host city for 2024. It also covers the Winter Teams for PyeongChang 2018, Beijing 2022 and the yet to be determined host city for 2026.
Ben White, acting managing director of product and marketing at Optus said, “Partnering with the Australian Paralympic Committee for the next ten years complements our existing partnership with the Australian Olympic Committee, and confirms us as the official support network of Australia’s contingent of elite athletes in Rio 2016.
“Optus’ aim to become a mobile-led multimedia company is underpinned by its strong sporting and entertainment partnerships, and this is yet another fantastic addition for our customers in what is set to be a huge year of sporting action.
“We’re so proud to support Matt in his journey towards Rio and beyond, his achievements and determination are extraordinary and an inspiration to us all.”
Lynne Anderson, CEO of the Australian Paralympic Committee said, “We are extremely honoured to have Optus join us on our road to the Rio 2016 Paralympic Games and beyond. We are especially proud to have such a positive affirmation of the increasing profile and importance of Paralympic sport with this long term partnership.
“Both the APC and Australia’s Paralympic athletes are looking forward to working with such an innovative brand over the next ten years, to not only share our moments of gold, but to collaborate and relentlessly improve to become the best we can be and make our country proud.”