Optus has awarded the tender for its customer communications to The Works following a pitch process at the end of 2014.

The Works will provide direct to customer communications across Optus’ consumer and small business customers.

Sue Bailey, head of brand and communications at Optus said: “We are excited to be working alongside a partner with strong strategic thinking and a creative approach that will help Optus drive customer engagement, advocacy and business results.”

Kevin Macmillan, creative partner at The Works added: “Optus are ambitious and smart. This is a brilliant opportunity for us and one we know will bring out the best in The Works. We will be exploring every opportunity to create different innovative ways of communicating, because staying relevant to customers and getting the content mix and timing right is crucial. We’ve invested in some strategic initiatives recently which have provided us with some really useful tools – and we plan to put them to use for Optus.”