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Reading: Optus Hands Comms Account To The Works
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B&T > Media > Optus Hands Comms Account To The Works
Media

Optus Hands Comms Account To The Works

Tim Addington
Published on: 3rd February 2015 at 12:18 PM
Tim Addington
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Optus has awarded the tender for its customer communications to The Works following a pitch process at the end of 2014.

The Works will provide direct to customer communications across Optus’ consumer and small business customers.

Sue Bailey, head of brand and communications at Optus said: “We are excited to be working alongside a partner with strong strategic thinking and a creative approach that will help Optus drive customer engagement, advocacy and business results.”

Kevin Macmillan, creative partner at The Works added: “Optus are ambitious and smart. This is a brilliant opportunity for us and one we know will bring out the best in The Works. We will be exploring every opportunity to create different innovative ways of communicating, because staying relevant to customers and getting the content mix and timing right is crucial. We’ve invested in some strategic initiatives recently which have provided us with some really useful tools – and we plan to put them to use for Optus.”

It is a great start to the year for The Works following an outstanding 2014 that saw the agency win Domain.com.au, Rexona, Sunbeam and Keno as well as being named in BRW’s top 50 places to work.

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Tim Addington
By Tim Addington
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Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

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