oOh!media is supercharging its efforts to connect advertisers with business and professional audiences by creating a team of specialists to maximise advertising engagement across airport and office environments.
Lead Image: Chris Freel and Bel Harper
Tailored specifically for the exclusive business and professional audience, the dedicated team will work with agencies and advertisers to leverage oOh!’s extensive expertise and portfolio of Airport and Office Out of Home assets across all stages of the passenger journey to make brands unmissable.
An oOh! study into Australians’ work and travel habits found 62 per cent of business professionals work in an office between three to five days a week. C-suites spend an average of 78 per cent of their working week, (3.9 out of 5 days), in the office and more than nine in ten (96 per cent) fly for business with 85 per cent of senior managers travelling by air for work.
Over the past 12 months, oOh! has successfully renewed contracts for over 100 premium office towers across the country, including with Brookfield Partners, Walker Corporation and Investa. oOh!’s national Office network empowers brands to reach CBD professionals at work through more than 5,000 full-motion digital screens in over 650 prominent Australian office towers.
With air travel now surpassing 2019 passenger numbers, oOh!, as the leader in out-of-home aviation, boasts an extensive Airport national network. This network encompasses all domestic Qantas Club, Business, and Chairmans Lounges, along with Qantas Inflight entertainment and onboard Wi-Fi. Moreover, oOh! has made significant investments in upgrading its Qantas Lounge assets across the country and at Melbourne Airport, including launching the ‘Queen Victoria’, one of the largest airport billboards in the Southern Hemisphere, effectively reaching 100 per cent of premium airport audiences
oOh!’s executive group director – product strategy, Bel Harper, and group sales director, Chris Freel, will work together and alongside the more than 15-strong team to capture premium professional audiences at scale as they move across offices and airports.
“Airport and office environments present incredible opportunities for brands to engage with professional audiences. We have created this new team to leverage the synergies of the end-to-end journey between oOh!’s Airport and Office networks to more effectively target specific audience segments. We know that travellers have more free time and attention at the airport and are more likely to be in a purchasing mindset. By connecting the advertising messaging from office to airport to inflight makes that proposition even stronger,” said Harper.
“Our study shows senior executives are back in the office and actively flying for business. This presents unique opportunities for brands to connect with this cohort along their travelling journeys by using oOh!’s unrivalled Out of Home networks in offices and airports to influence purchase decision making at key points along their commute. By creating a unified team of specialists, we will bring our experience and expertise for agencies and advertisers and drive greater returns on marketing investment,” Freel said.
